Reddit for GTM Teams: How to Build Pipeline From Communities
How we got River's first 40,000 signups from Reddit, plus the full playbook for GTM teams to build pipeline from subreddit communities without getting banned.
The LinkedIn Playbook: How Founders Build Compounding Pipeline
Profile, warm-up sequence, messaging cadence, and the full AI leverage layer. The exact sequence for turning LinkedIn into genuine inbound for AI-native startups.
Cold Email That Converts: The Founder's Playbook
The gap between a 3% reply rate and 15–30% isn't budget. It's infrastructure, list quality, and message. Here's the playbook, plus every place AI does the heavy lifting.
The SEO + GEO Playbook: The Only Acquisition Channel That Compounds While You Sleep
How founders and GTM teams build sustainable organic pipeline through SEO and Generative Engine Optimization: keyword strategy, content, technical foundations, and the GEO layer most teams are missing.
More playbooks coming: cold outreach, content marketing, paid social, community-led growth, and more.
From the author
I'm Chandler, co-founder of River. These playbooks are a distillation of a decade in go-to-market, and every AI experiment we've run building an AI-native startup of our own.
AI-native startups don't win by working harder. They win by putting AI to work across every channel. Each playbook here is built to help you reach more of the right people, convert them faster, and scale what's working.
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