Reddit for GTM Teams: How to Build Pipeline From Communities
How we got River's first 40,000 signups from Reddit, plus the full playbook for GTM teams to build pipeline from subreddit communities without getting banned.
The LinkedIn Playbook: How to Build Compounding Pipeline
How we turned LinkedIn into our highest-converting outreach channel. The blank connection request test that changed how we run outreach, the posting cadence that builds inbound, and the exact sequence we run today.
The AI-Native Cold Email Playbook
Cold email was frustrating until we got systematic about it. Here's what actually works: infrastructure, list quality, the three formats that have always converted, and how AI makes it scalable.
The SEO + GEO Playbook: The Only Acquisition Channel That Compounds While You Sleep
How we built organic pipeline through SEO and Generative Engine Optimization after three months of nothing ranking. Keyword strategy, content, backlinks, technical foundations, and the GEO layer most teams are missing.
More playbooks coming: cold outreach, content marketing, paid social, community-led growth, and more.
From the author
I'm Chandler, co-founder of River. These playbooks are a distillation of a decade in go-to-market, and every AI experiment we've run building an AI-native startup of our own.
AI-native startups don't win by working harder. They win by putting AI to work across every channel. Each playbook here is built to help you reach more of the right people, convert them faster, and scale what's working.
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