Reddit for GTM Teams: How to Build Pipeline From Communities
How we got River's first 40,000 signups from Reddit, plus the full playbook for GTM teams to build pipeline from subreddit communities without getting banned.
The LinkedIn Playbook: How Founders Build Pipeline With Organic Outreach
LinkedIn has 65 million decision-makers. Here's the exact sequence founders use to build genuine pipeline: connection strategy, messaging, posting, and the weekly rhythm.
The Email Playbook: Cold Outreach That Actually Gets Replies
The top 1% of cold email practitioners hit 15–30% reply rates. The average founder hits 3%. Here's the infrastructure, list strategy, and messaging that closes the gap.
The SEO + GEO Playbook: The Only Acquisition Channel That Compounds While You Sleep
How founders and GTM teams build sustainable organic pipeline through SEO and Generative Engine Optimization: keyword strategy, content, technical foundations, and the GEO layer most teams are missing.
More playbooks coming: cold outreach, content marketing, paid social, community-led growth, and more.
From the author
I'm Chandler, co-founder of River. These playbooks are a distillation of a decade in go-to-market, and every AI experiment we've run to make that work sharper and faster.
The best GTM teams don't work harder, they work with better tools. Every playbook here is designed to help you reach more of the right people, convert them faster, and scale what's working, with AI doing the heavy lifting.
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