Sponsorship packages offer corporations recognition in exchange for event support. According to event sponsorship research, nonprofits using 5+ clearly defined levels raise 40-60% more than those with only 2-3 levels.
Standard Tier Structure
| Level | Price Range | Key Benefits |
|---|---|---|
| Presenting/Title | $50,000+ | Naming rights, exclusive, 20 tickets, speaking slot |
| Platinum | $20,000-$50,000 | Premium table, logo on all materials, 12 tickets |
| Gold | $5,000-$10,000 | Logo recognition, 8 tickets, program ad |
| Silver | $2,500-$5,000 | Logo in program, 6 tickets |
| Bronze | $1,000-$2,500 | Program listing, 4 tickets |
Naming Approaches
| Style | Examples |
|---|---|
| Metal tiers | Platinum, Gold, Silver, Bronze |
| Mission-connected | Champion, Leader, Mentor, Supporter |
| Aspirational | Visionary, Innovator, Pioneer, Friend |
Benefit Scaling
- Tickets: 20 → 12 → 8 → 6 → 4 by tier
- Logo size: Largest at top, decreasing with tier
- Exclusives: VIP reception, speaking only for top 2 tiers
- Digital: Year-round website for top; 90 days for lower
Pricing Guidelines
- Benefits should be <30-40% of sponsorship price
- Create meaningful gaps: $1K → $2.5K → $5K → $10K → $25K
- Research comparable events in your market
FAQ
How many levels?
5-7 levels works for most events. Fewer leaves money on table; more creates confusion.
Should presenting sponsor be exclusive?
Yes—exclusivity justifies premium pricing. Only one title sponsor per event.
Can AI help create packages?
Yes, River's Sponsorship Level Generator creates complete tier structures with names, benefits, and pricing for your event scale.