Sponsorship packages offer corporations recognition in exchange for event support. According to event sponsorship research, nonprofits using 5+ clearly defined levels raise 40-60% more than those with only 2-3 levels.
Standard Tier Structure#
| Level | Price Range | Key Benefits |
|---|---|---|
| Presenting/Title | $50,000+ | Naming rights, exclusive, 20 tickets, speaking slot |
| Platinum | $20,000-$50,000 | Premium table, logo on all materials, 12 tickets |
| Gold | $5,000-$10,000 | Logo recognition, 8 tickets, program ad |
| Silver | $2,500-$5,000 | Logo in program, 6 tickets |
| Bronze | $1,000-$2,500 | Program listing, 4 tickets |
Naming Approaches#
| Style | Examples |
|---|---|
| Metal tiers | Platinum, Gold, Silver, Bronze |
| Mission-connected | Champion, Leader, Mentor, Supporter |
| Aspirational | Visionary, Innovator, Pioneer, Friend |
Benefit Scaling#
- Tickets: 20 → 12 → 8 → 6 → 4 by tier
- Logo size: Largest at top, decreasing with tier
- Exclusives: VIP reception, speaking only for top 2 tiers
- Digital: Year-round website for top; 90 days for lower
Pricing Guidelines#
- Benefits should be <30-40% of sponsorship price
- Create meaningful gaps: $1K → $2.5K → $5K → $10K → $25K
- Research comparable events in your market
FAQ#
How many levels?#
5-7 levels works for most events. Fewer leaves money on table; more creates confusion.
Should presenting sponsor be exclusive?#
Yes—exclusivity justifies premium pricing. Only one title sponsor per event.
Can AI help create packages?#
Yes, River's Sponsorship Level Generator creates complete tier structures with names, benefits, and pricing for your event scale.