Resources
Fresh ideas, proven techniques, and powerful tools for writers
Articles
Writing guides, how-to articles, and industry insights
Step-by-Step Guide to AI-Powered A/B Testing for Sales Outreach
Most outbound teams have opinions about what works. Almost none have data. A/B testing introduces evidence to a process driven by guesswork, and the improvements compound over time. This guide shows you how.
Most outbound teams have opinions about what works. Almost none have data. A/B testing introduces evidence to a process driven by guesswork, and the improvements compound over time. This guide shows you how.
Step-by-Step Guide to Building AI-Powered Battle Cards Your Reps Will Actually Use
Most battle cards are company-generated competitive talking points that don't survive contact with a real prospect. This guide shows you how to build field-ready battle cards from real buyer feedback, with strengths, limitations, positioning, and field questions.
Most battle cards are company-generated competitive talking points that don't survive contact with a real prospect. This guide shows you how to build field-ready battle cards from real buyer feedback, with strengths, limitations, positioning, and field questions.
How to Generate Business Cases and ROI Documents That Help Deals Get Approved
The economic buyer needs to justify the investment internally. If you don't build the business case for them, they'll build it themselves, probably less convincingly. This guide shows you how to create ROI documents that give champions the ammunition they need to close deals internally.
The economic buyer needs to justify the investment internally. If you don't build the business case for them, they'll build it themselves, probably less convincingly. This guide shows you how to create ROI documents that give champions the ammunition they need to close deals internally.
Free AI Buying Committee Identifier and Mapper for Complex B2B Deals
Most B2B deals involve 6-10 decision-makers. This guide shows you how to find all of them, map their influence, and build an engagement strategy that accounts for every person in the room.
Most B2B deals involve 6-10 decision-makers. This guide shows you how to find all of them, map their influence, and build an engagement strategy that accounts for every person in the room.
Free AI Buying Signal Summary Pack Generator
Individual signal briefs tell you about one account. A signal summary pack shows you the full picture, all signals across all your target accounts, scored and prioritized so you know exactly where to focus this week.
Individual signal briefs tell you about one account. A signal summary pack shows you the full picture, all signals across all your target accounts, scored and prioritized so you know exactly where to focus this week.
Free AI Call Intelligence Dashboard: Understand What's Actually Happening on Your Team's Calls
Self-reported deal notes tell you what reps think happened. Call intelligence tells you what actually happened. This guide shows you how to build a call intelligence system that surfaces coaching opportunities and correlates behaviors with deal outcomes.
Self-reported deal notes tell you what reps think happened. Call intelligence tells you what actually happened. This guide shows you how to build a call intelligence system that surfaces coaching opportunities and correlates behaviors with deal outcomes.
How to Generate Tailored Call Scripts and Agendas That Make Every Call Better
A call script isn't a verbatim guide, it's a framework that gives your conversation structure and ensures the right things get covered. This guide shows you how to build scripts that prepare you without making you sound rehearsed.
A call script isn't a verbatim guide, it's a framework that gives your conversation structure and ensures the right things get covered. This guide shows you how to build scripts that prepare you without making you sound rehearsed.
AI Guide to Turning Call Transcripts into Clean, Structured CRM Notes
The most expensive call is the one where everything discussed stays only in the rep's memory. This guide shows you how to convert call transcripts and notes into structured CRM records that give the whole team shared context.
The most expensive call is the one where everything discussed stays only in the rep's memory. This guide shows you how to convert call transcripts and notes into structured CRM records that give the whole team shared context.
Step-by-Step Guide to Optimizing Cold Email Deliverability for Outbound Teams
The best cold email doesn't work if it lands in spam. This guide covers the technical configuration, content optimization, and behavioral factors that keep your outreach landing in inboxes.
The best cold email doesn't work if it lands in spam. This guide covers the technical configuration, content optimization, and behavioral factors that keep your outreach landing in inboxes.
Free AI Subject Line Optimizer for Cold Email: Write Lines That Actually Get Opened
Your subject line is the only thing the prospect reads before deciding to open or ignore your email. Most are afterthoughts. This guide covers the patterns that drive open rates and an AI tool that generates and scores subject line options for any email.
Your subject line is the only thing the prospect reads before deciding to open or ignore your email. Most are afterthoughts. This guide covers the patterns that drive open rates and an AI tool that generates and scores subject line options for any email.
Free AI Competitive Displacement One-Pager Generator
When a prospect is evaluating you against a competitor, a generic overview doc won't cut it. This guide shows you how to generate a focused, deal-specific competitive one-pager that gives your champion the ammunition to make the case internally.
When a prospect is evaluating you against a competitor, a generic overview doc won't cut it. This guide shows you how to generate a focused, deal-specific competitive one-pager that gives your champion the ammunition to make the case internally.
Free AI Displacement Lead Finder: Find Competitor Customers Who Are Ready to Switch
Negative reviews, pricing changes, and product gaps are signals that competitor customers are open to alternatives. This guide shows you how to find them and how to win them.
Negative reviews, pricing changes, and product gaps are signals that competitor customers are open to alternatives. This guide shows you how to find them and how to win them.
Tools
AI-powered writing tools for every need
Add 40 conversion optimization comments
Get 40 targeted conversion comments on your landing page or sales copy. AI adds specific optimization suggestions without rewriting. Perfect for marketers. Start free.
Add 40 journalism comments instantly
Add 40 AP-style and clarity comments instantly. AI adds targeted journalism feedback without rewriting. Perfect for editors and writers. Start free.
Add 40 winning comments to your proposal
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Add 50 technical writing comments
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Add fact-check comments to claims
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Add structural comments to manuscripts
AI adds inline structural feedback to manuscripts: pacing notes, transition suggestions, scene development opportunities, and narrative arc guidance.
Add transition sentences between sections
Add smooth transition sentences instantly. AI bridges sections with natural connections. Perfect for long-form writers. Start free.
AI Standard Operating Procedure Generator
Describe a process in your own words and get a standard operating procedure a new hire can follow, plus a register of the other SOPs your business needs.
Analyze voice match between draft and client
AI analyzes how well ghostwritten content matches client's authentic voice patterns. Compares draft against reference samples with detailed feedback.
Appeal a prior authorization denial
AI drafts complete prior authorization appeal letters addressing payer denial criteria, step therapy requirements, and clinical justification. For physicians and billing staff. Start free.
Build complete character profiles in minutes
Build deep, believable characters instantly. AI generates complete 50-question character profiles with backstory, motivation, and arc. Perfect for novelists. Start free.
Calculate appropriate ghostwriting rates
Calculate appropriate ghostwriting rates for books, articles, speeches. Factors in complexity, research, timeline, expertise to ensure profitable pricing.