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Add comments that strengthen your proposal
Paste your proposal and River adds comments where it is vague, misses the client's problem or lacks proof, without rewriting it.
River's proposal review adds targeted comments to a freelance proposal before you send it. Paste the proposal and River comments wherever it can be stronger: claims without proof, vague promises, places it talks about you instead of the client's problem, objections it leaves unanswered and next steps that are unclear. Whether you are pitching a new client, answering an RFP or bidding on a marketplace job, you get specific guidance on making the proposal more competitive.
Unlike proposal rewriters that change your voice and content, we only add comments identifying opportunities to strengthen what you wrote. The AI understands what wins proposals (specific results over vague promises, social proof over credentials alone, clear ROI over feature lists, addressed objections over ignored concerns), identifies exactly where your proposal is weak or generic, and suggests targeted improvements you can implement in your own words. Your proposal stays yours, but you see precisely how to make it better.
This tool is perfect for every freelancer who submits proposals (writers, designers, developers, marketers, consultants), business owners responding to RFPs, agencies pitching projects, and anyone who loses proposals and wants to know why. If you submit proposals that feel strong but don't win, or if you want a second pair of eyes before sending high-stakes proposals, this tool helps. Use it on every proposal before submitting to catch weaknesses and opportunities you missed.
What Makes Proposals Win
Proposals win when they focus on the client's outcomes and demonstrate you understand their specific situation. Weak proposals talk about you (I'm experienced, I'm dedicated, I'll work hard). Strong proposals talk about them (Here's the specific result you'll get, here's how I'll solve your exact problem, here's why this approach works for your situation). Weak proposals list credentials and features. Strong proposals show outcomes, include proof of past results, address likely objections before the client raises them, and make the decision easy by clearly articulating value.
The best proposals follow proven patterns. Open by demonstrating understanding of their problem (not with your bio). Explain your specific approach to solving their problem (not generic promises). Include concrete examples of similar work and results achieved (not vague claims of quality). Address pricing by connecting it to ROI (not just stating the number). Anticipate and answer objections (budget concerns, timeline worries, trust issues with new vendors). Close with clear next steps that make it easy to say yes. Every section should make the client think (this person gets it and can deliver).
To improve proposal win rates, be specific instead of generic (increased client revenue 40% beats delivered great results). Use numbers whenever possible (8 years, 50 projects, 95% client retention). Include social proof (testimonials, case studies, recognizable client names). Write in their language (if the RFP mentions certain terms or priorities, echo them in your proposal). Keep it scannable (short paragraphs, bullet points, clear headers). Address their specific situation (reference details from the RFP or conversation). Generic proposals lose to specific ones even when the generic writer is more qualified.
How It Works
Paste complete proposal
Paste the full proposal, plus a line on the client if you like
River adds comments
River reads it as the client would and comments where it can be stronger
Review all comments
Read through targeted suggestions showing what to strengthen
Implement improvements
Revise your proposal based on comments, then submit with confidence
What You Get
- Comments anchored to the passages that weaken your proposal, most important first
- Specific suggestions for strengthening claims and adding proof you already have
- Vague language flagged with a concrete alternative
- Objections the client is likely to raise that the proposal leaves unanswered
- No rewrites, just clear guidance on what to improve
Common questions
Will this rewrite my proposal or just add comments?
Only comments. Your proposal text stays unchanged. The AI identifies specific opportunities to strengthen your proposal and explains what to improve and why. You make the actual edits in your own voice and style. This approach preserves your personality while giving you expert guidance on what needs work. You stay in control of your proposal content.
What if I don't agree with some of the comments?
Ignore comments that don't fit your situation. The suggestions reflect what usually persuades clients, but context matters. If a comment suggests adding proof you don't have, you can't add it, and you should never invent it. If it suggests detail that would break a confidentiality promise, skip it. Act on the comments that ring true.
Can this help me understand why my proposals don't win?
Yes. The comments reveal common weaknesses (too much about you instead of the client, vague promises without specifics, missing social proof, unaddressed objections, weak value proposition). If you see the same comment types repeatedly, those are your consistent proposal weaknesses. Fix those patterns and your win rate improves. Many freelancers have no idea why proposals fail. This shows you exactly what's missing or weak.
Should I act on every comment?
No. Start with the comments at the top, which River puts first because they matter most, and look for recurring themes. If several comments say a claim needs proof, that is your biggest problem. You don't need to act on every comment. A few strong fixes beat many small tweaks.
Will this work for any type of proposal?
It works for any business proposal where you're selling services or solutions (freelance project proposals, consulting proposals, agency pitches, RFP responses). It's optimized for service-based proposals where demonstrating understanding and showing results matters. For highly technical or specialized proposals (scientific research grants, government contracts with strict formats), the comments will still help but may need more contextual adjustment.
Add comments that strengthen your proposal
Describe what you need, add any files you have, and your workspace opens with the work already underway.