Add 40 winning comments to your proposal
One click adds targeted comments showing exactly how to strengthen your proposal without rewriting it.
Add 40 winning comments to your proposal
River's Proposal Winning Comments adds 40 targeted improvement suggestions to any freelance proposal. You paste your complete proposal, and with one click the AI adds comments throughout showing exactly where to strengthen claims, add social proof, sharpen value propositions, address objections, and improve persuasiveness. Whether you're submitting proposals to new clients, responding to RFPs, or pitching projects on marketplaces, you get specific guidance on making your proposal more competitive.
Unlike proposal rewriters that change your voice and content, we only add comments identifying opportunities to strengthen what you wrote. The AI understands what wins proposals (specific results over vague promises, social proof over credentials alone, clear ROI over feature lists, addressed objections over ignored concerns), identifies exactly where your proposal is weak or generic, and suggests targeted improvements you can implement in your own words. Your proposal stays yours, but you see precisely how to make it better.
This tool is perfect for every freelancer who submits proposals (writers, designers, developers, marketers, consultants), business owners responding to RFPs, agencies pitching projects, and anyone who loses proposals and wants to know why. If you submit proposals that feel strong but don't win, or if you want a second pair of eyes before sending high-stakes proposals, this tool helps. Use it on every proposal before submitting to catch weaknesses and opportunities you missed.
What Makes Proposals Win
Proposals win when they focus on the client's outcomes and demonstrate you understand their specific situation. Weak proposals talk about you (I'm experienced, I'm dedicated, I'll work hard). Strong proposals talk about them (Here's the specific result you'll get, here's how I'll solve your exact problem, here's why this approach works for your situation). Weak proposals list credentials and features. Strong proposals show outcomes, include proof of past results, address likely objections before the client raises them, and make the decision easy by clearly articulating value.
The best proposals follow proven patterns. Open by demonstrating understanding of their problem (not with your bio). Explain your specific approach to solving their problem (not generic promises). Include concrete examples of similar work and results achieved (not vague claims of quality). Address pricing by connecting it to ROI (not just stating the number). Anticipate and answer objections (budget concerns, timeline worries, trust issues with new vendors). Close with clear next steps that make it easy to say yes. Every section should make the client think (this person gets it and can deliver).
To improve proposal win rates, be specific instead of generic (increased client revenue 40% beats delivered great results). Use numbers whenever possible (8 years, 50 projects, 95% client retention). Include social proof (testimonials, case studies, recognizable client names). Write in their language (if the RFP mentions certain terms or priorities, echo them in your proposal). Keep it scannable (short paragraphs, bullet points, clear headers). Address their specific situation (reference details from the RFP or conversation). Generic proposals lose to specific ones even when the generic writer is more qualified.
What You Get
40 targeted comments throughout your proposal
Specific suggestions for strengthening claims and adding proof
Identification of vague language to make more concrete
Objection-addressing opportunities you missed
No rewrites, just clear guidance on what to improve
How It Works
- 1Paste complete proposalCopy your full proposal including all sections
- 2AI adds 40 commentsOur AI identifies weaknesses and opportunities in 3 to 5 minutes
- 3Review all commentsRead through targeted suggestions showing what to strengthen
- 4Implement improvementsRevise your proposal based on comments, then submit with confidence
Frequently Asked Questions
Will this rewrite my proposal or just add comments?
Only comments. Your proposal text stays unchanged. The AI identifies specific opportunities to strengthen your proposal and explains what to improve and why. You make the actual edits in your own voice and style. This approach preserves your personality while giving you expert guidance on what needs work. You stay in control of your proposal content.
What if I don't agree with some of the comments?
Ignore comments that don't fit your situation or style. The AI provides suggestions based on what typically wins proposals, but context matters. If a comment suggests adding proof you don't have, you can't add it. If a comment suggests specificity that would violate confidentiality, skip it. Use the 30 to 35 comments that resonate and help. Even implementing half the suggestions significantly improves most proposals.
Can this help me understand why my proposals don't win?
Yes. The comments reveal common weaknesses (too much about you instead of the client, vague promises without specifics, missing social proof, unaddressed objections, weak value proposition). If you see the same comment types repeatedly, those are your consistent proposal weaknesses. Fix those patterns and your win rate improves. Many freelancers have no idea why proposals fail. This shows you exactly what's missing or weak.
Should I implement all 40 comments or just some?
Prioritize comments that address major weaknesses. If 10 comments say (add specific numbers), that's your biggest problem. If 5 comments say (address this objection), do that. You don't need to implement every single comment, but you should address the recurring themes. More implementation generally means stronger proposals, but quality beats quantity. Ten strong improvements beat forty weak tweaks.
Will this work for any type of proposal?
It works for any business proposal where you're selling services or solutions (freelance project proposals, consulting proposals, agency pitches, RFP responses). It's optimized for service-based proposals where demonstrating understanding and showing results matters. For highly technical or specialized proposals (scientific research grants, government contracts with strict formats), the comments will still help but may need more contextual adjustment.
What is River?
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