Amazon A+ Content lets you add rich media to your book's product page: images, comparison charts, and enhanced descriptions. Books with A+ Content convert 5 to 15 percent better than those without. This template organizes your A+ Content for maximum sales impact, following patterns from books that increased sales by 68% after adding enhanced content.
What Is Amazon A+ Content and Why Does It Matter?
A+ Content (formerly Enhanced Brand Content) appears below your standard product description on Amazon. It uses images, formatted text, and comparison modules to showcase your book more effectively than plain text alone.
According to Amazon Seller Central data, products with A+ Content see 3 to 10 percent higher conversion rates. For books, this translates to dozens or hundreds of additional sales monthly. The visual presentation builds trust and desire more effectively than text descriptions.
A+ Content is free for authors enrolled in Amazon Brand Registry (available through KDP). You create content once and it appears on all Amazon marketplaces. The investment of 2 to 3 hours creating content pays off through increased sales for years.
What Should Module 1 (Hero Image) Accomplish?
Start with the Company Logo module featuring eye-catching image that captures your book's essence. This could be your cover with compelling tagline, atmospheric image representing the story, or graphic highlighting key selling points.
Include text overlay with: book title, powerful tagline that expands on blurb hook, and genre plus awards or bestseller status if applicable. This module appears first and sets tone for entire A+ Content section.
Use high-resolution images (minimum 1000 pixels wide). Blurry or pixelated images destroy credibility. Professional visual presentation signals quality book. Readers make snap judgments about quality based on image professionalism.
Keep text minimal and impactful. "The psychological thriller that kept 50,000 readers up past midnight" works. Long paragraphs explaining plot do not. This module hooks interest, not explains everything.
What Should Module 2 (Story Highlights) Include?
Use the Standard Multiple Image and Text module to highlight three to four compelling story elements. Each gets small image and 2 to 3 sentences of description. This module provides quick-scan overview of what makes your book special.
Highlight 1: The Hook
Feature your high-concept premise or most intriguing story element. "A detective who can remember every detail of every crime scene except the one murder that matters most." Use image suggesting mystery or tension.
Highlight 2: Emotional Experience
Promise specific emotional journey. "A heart-pounding race against time that will leave you breathless." Or "The warm hug of found family and second chances." Tell readers how the book will make them feel.
Highlight 3: Target Audience Appeal
Explain who will love this book and why. "Perfect for readers who devoured Author Name and crave more." Or "For anyone who ever felt like they did not belong." Help readers self-identify as your audience.
Highlight 4: Credentials or Social Proof
Include awards, bestseller status, reader testimonials, or publication credits. "Winner of 2025 Excellence Award" or "Over 10,000 five-star reviews." Proof builds trust.
What Should Module 3 (Extended Blurb) Feature?
Use Standard Single Image and Text module for longer story description. This expands on your product description blurb without repeating it verbatim. Provide additional context and details that build desire.
Include character details that make readers care. Give protagonist's name, defining trait, and what they want. Make them sound like someone readers want to spend time with. Specific personality details beat generic descriptions.
Tease complications and conflict without spoiling twists. "Just when she thinks she has escaped her past, three people who knew her secret arrive in town." Create questions readers must answer by reading.
End with emotional hook or question. "Will she risk everything to save someone who betrayed her?" or "Some secrets are worth dying to protect." Final line should drive purchase decision.
Pair with atmospheric image related to setting or mood. Dark cityscape for urban fantasy. Cozy cottage for small-town romance. Beach sunset for women's fiction. Image should evoke emotional tone of story.
What Should Module 4 (Author Credentials) Contain?
Use the Standard Single Image and Text module featuring author photo and bio. Professional presentation builds trust. Readers want to know they are buying from credible author.
Write bio in third person highlighting relevant credentials: previous publications, awards, expertise related to subject matter, interesting background that informs writing. Keep to 3 to 4 sentences focused on writing achievements.
Include: "[Author Name] is the [bestselling/award-winning] author of [number] novels including [notable titles]. [Relevant background or expertise]. [Where they live or interesting personal detail].
Professional author photo matters. Casual snapshots look unprofessional. Invest in headshot if possible. Photo should be warm and approachable while looking professional. Readers want to connect with the human behind the book.
What Should Module 5 (Series Information) Show?
If your book is part of series, use Standard Multiple Image and Text module to showcase other books. This drives series readers to purchase additional titles. Cross-selling increases customer lifetime value significantly.
Include: cover image of each book, book number and title, one-sentence description highlighting unique aspect of that installment. Make each book sound appealing individually while maintaining series cohesion.
Indicate reading order clearly. "Book 1: [Title]" or "Can be read standalone but best enjoyed in order." Readers appreciate clear guidance on series navigation. Confusion about reading order costs sales.
For standalone books, use this module to highlight your backlist. "More books by [Author Name]" with covers and brief descriptions of other available titles. If reader likes this book's style, show them what else you offer.
What Should Module 6 (Social Proof) Emphasize?
Use Standard Four Image and Text module to showcase reviews, testimonials, or media coverage. Social proof dramatically increases conversion by demonstrating others loved your book.
Select diverse testimonials: enthusiastic reader review, professional review from publication, author blurb from established writer, or media quote. Variety shows broad appeal and credibility from multiple sources.
Format as quote graphics with: pull quote in large text, attribution below (reviewer name and source), relevant image or solid color background. Keep quotes to 1 to 2 sentences. Impact beats length.
Choose testimonials highlighting different aspects: emotional impact, plot tension, character development, writing quality. Comprehensive praise from multiple angles addresses different reader priorities.
- Use actual reader language that sounds authentic, not marketing copy
- Include 4 to 5 star ratings if mentioning Amazon reviews
- Highlight specific praise rather than generic "loved it"
- Update periodically with fresh reviews as they accumulate
- Focus on recent testimonials showing current reader enthusiasm
What Should Module 7 (Comparison Chart) Display?
Use Comparison Table module if you have multiple books or editions. This helps readers choose correct version while showcasing your catalog. Only use if you have 3+ comparable products.
Compare: different books in series, special editions versus standard, related standalone titles. Show cover images across top with key features listed below: page count, publication date, key themes or content warnings, whether standalone or series.
Keep comparisons factual and helpful rather than salesy. Goal is helping readers find right book for them, not manipulating choice. Transparent comparison builds trust.
If you do not have products to compare, skip this module. Do not force comparison that does not serve readers. Use that space for different module type that showcases your specific book better.
How Should You Design Images for Maximum Impact?
Use consistent brand colors and fonts across all modules. Cohesive design looks professional and reinforces brand identity. Mismatched graphics look amateur and undermine credibility.
Maintain high resolution throughout. Amazon recommends 72 DPI minimum but 300 DPI looks sharper. Image quality signals book quality to browsers. Never use blurry or pixelated images.
Balance text and images. Too much text overwhelms. Too little text wastes opportunity to sell. Aim for 60% visual, 40% text in each module. Let images carry emotional weight while text provides necessary information.
Test readability on mobile. Over 60% of Amazon shoppers browse on phones. Text must be legible on small screens. Avoid tiny fonts or dense paragraphs. Simple, clear layouts work across all devices.
What Common A+ Content Mistakes Should You Avoid?
Do not repeat your product description verbatim. A+ Content should expand and enhance, not duplicate. Repetition wastes valuable marketing space. Provide new information and angles that build desire.
Avoid cramming too much information into limited space. Some authors try to explain entire plot, world, and character backstories. This overwhelms readers. Focus on highlights that create desire to learn more by reading.
Do not use generic stock photos unrelated to your story. Random pretty images add no value. Every image should either show your book cover, create appropriate mood, or highlight specific selling point.
Avoid making claims you cannot support. "Best book of 2026" without award to back it looks desperate. "Readers say" followed by made-up quotes is dishonest and potentially violates Amazon policies. Stay truthful.
How Do You Create A+ Content Technically?
Access A+ Content Manager through Amazon KDP or Author Central. Select your book's ASIN. Choose "Create A+ Content" and select from available templates. Amazon provides drag-and-drop interface for building modules.
Create content in document editor first. Write all text, gather all images, and plan layout before entering into Amazon's system. This prevents losing work due to timeouts or accidental navigation away from page.
Use Amazon's preview feature to check appearance before submitting. Review on desktop and mobile preview. Fix any formatting issues or readability problems. First impression matters enormously.
Submit for review. Amazon approves or rejects within 7 business days. Common rejection reasons: copyright violations, images with Amazon branding, promotional language violating policies, or low-quality images. Fix issues and resubmit.
How Should You Measure A+ Content Effectiveness?
Track conversion rate before and after adding A+ Content. Amazon provides this data in your reports. Expect 5 to 15% increase in conversion. If you see no improvement, revise your content focusing on stronger hooks and clearer benefits.
Monitor time on page metrics if available. Longer time on page suggests readers engage with enhanced content. This engagement often correlates with higher conversion even when not immediately visible in sales spikes.
Test different versions over time. Update modules quarterly or biannually with fresh testimonials, new series books, or refined messaging. A+ Content is not set-and-forget. Optimization improves results continuously.
Use tools like River's writing assistants to polish all text before adding to modules. Every word in A+ Content should be clear, compelling, and error-free. Professional copy converts better than hastily written descriptions.
A+ Content provides free, permanent marketing boost to every book page. The 2 to 3 hours creating enhanced content generates returns for years through improved conversion rates. Follow this proven template, use professional images, and write compelling copy that builds desire. Your sales will thank you.