Generate your sales page first draft
AI writes complete long-form sales copy based on your product and price point.
Generate your sales page first draft
River's Sales Page Writer generates complete long-form sales copy based on your product and price point. You describe what you're selling and the price, and the AI writes a full sales page with headline, problem setup, solution explanation, benefits, social proof structure, guarantee, and call to action. Whether you're selling courses, coaching, software, or services, you get conversion-focused copy you can paste into your landing page builder and refine.
Unlike generic templates that give you fill-in-the-blank outlines, we write complete persuasive copy that follows proven conversion frameworks. The AI understands sales page psychology (problem-agitate-solve, benefit stacking, objection handling, urgency), structures content for readability (short paragraphs, subheadings, bullet points), and matches tone to price point (higher prices get more authority and proof). You get copy that feels professionally written, not obviously AI-generated filler.
This tool is perfect for freelance copywriters who write sales pages for clients, course creators launching new products, and consultants packaging their services. If you struggle with the blank page when starting sales copy, or if you need to draft quickly for client review, this tool helps. Use it when you know your product and pricing but need the persuasive structure and flow written out so you can focus on refining specifics.
What Makes Sales Pages Convert
Sales pages convert when they address the buyer's actual decision-making process, not when they just list features. Effective pages identify the specific problem the buyer faces, agitate that problem so the pain feels real and urgent, then present your solution as the logical answer. Weak sales pages jump straight to features without establishing why anyone should care, or they focus on what the product is instead of what it does for the buyer. Strong pages walk prospects through a journey from problem awareness to purchase decision.
The best sales pages follow time-tested structures. Start with a headline that speaks directly to the desired outcome or problem solved. Establish credibility quickly (who are you and why should I listen?). Describe the problem in detail so prospects think (that's exactly my situation). Present your solution and explain how it works. Stack benefits (what they get and why it matters). Handle objections before they become deal-breakers. Include social proof (testimonials, case studies, results). Offer a strong guarantee to reduce risk. End with a clear, urgent call to action. Every section has a purpose in moving prospects toward purchase.
To improve conversion rates, match copy length to price point and complexity. Simple, low-cost products (under $50) need shorter pages focused on quick benefits. Complex or expensive products ($500 and up) need longer pages that build trust, demonstrate value, and handle more objections. Test different headlines, reorder sections based on heatmap data, and add more specific proof (real names, real numbers). Generic claims (amazing results, proven system) don't convert. Specific, verifiable details (Susan increased clients by 40% in 6 weeks) do.
What You Get
Complete long-form sales page with all key conversion sections
Persuasive copy following proven frameworks like problem-agitate-solve
Benefit-focused language that speaks to buyer motivations
Structure optimized for readability with subheadings and bullet points
Ready-to-paste draft you can customize with specific proof and testimonials
How It Works
- 1Describe product and priceEnter what you're selling and the price point
- 2AI writes sales copyOur AI generates complete long-form sales page copy in 3 to 5 minutes
- 3Review and copyRead through the full sales page and copy it to your clipboard
- 4Customize and publishPaste into your landing page builder, add real testimonials and proof, then launch
Frequently Asked Questions
Will this copy actually convert or is it just generic filler?
The AI writes persuasive copy following proven conversion frameworks, but you must add specific proof to make it convert well. Generic sales copy (even if well-structured) doesn't convert as strongly as copy with real testimonials, specific results, and concrete details. Use this draft for structure, flow, and benefit language, then strengthen it with your actual customer results, real testimonials, specific features, and unique selling points. The hard work of writing persuasive copy is done. You focus on making it credibly yours.
How long are the sales pages it generates?
Length varies based on your price point and product complexity. Typical drafts range from 1,500 to 3,000 words, with higher prices getting longer, more detailed copy that builds more trust and handles more objections. The AI automatically adjusts length to match what converts for that price range. You can always edit to make it shorter or add sections if needed.
Can I use this for physical products or just digital products and services?
It works for any product or service type. The AI adapts copy based on what you describe. Physical products, software, courses, coaching, memberships, and services all work. For physical products, you'll want to add more specific feature details and product specs during revision. For services, emphasize transformation and results. The framework applies universally, but you customize the specifics.
Does it include actual testimonials or just placeholders?
It includes testimonial section structure with placeholder guidance, but you must insert real testimonials. Fake or generic testimonials kill credibility and conversion. The AI shows you where testimonials should go and what kind work best (specific results, real names, transformation stories), but you provide the actual quotes from real customers. Never publish a sales page with made-up testimonials.
What if my product doesn't fit the standard sales page structure?
Most products benefit from the core structure (problem, solution, benefits, proof, guarantee, CTA), but you can reorder or remove sections as needed. The draft gives you a strong starting point. If your product is highly unique or unconventional, use the draft for flow and persuasive language, then adjust the structure during revision. It's much easier to modify a complete draft than to create structure from scratch.
What is River?
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