Generate sales headlines
AI creates 15 proven headline variations for your product or service using tested formulas.
Generate sales headlines
River's Sales Headline Generator creates 15 headline variations based on proven copywriting formulas. You describe your product or service, and the AI generates 15 different headlines using tested approaches like benefit-focused, curiosity-driven, problem-solution, and social proof angles. Whether you're writing sales pages for clients, testing landing page headlines, or drafting ad copy, you get diverse options ready to test and refine.
Unlike generic headline tools that repeat the same idea with minor wording changes, we create true variety using different psychological triggers and copywriting formulas. The AI understands what makes headlines convert (specificity, clear benefit, emotional resonance, curiosity, credibility), applies frameworks like (How to X Without Y) and (Get X in Y Time), and writes for your specific product. You get 15 genuinely different approaches, not 15 versions of the same headline.
This tool is perfect for freelance copywriters writing multiple sales pages, marketers A/B testing headlines, course creators launching products, and consultants packaging services. If you stare at blank pages trying to write the perfect headline, or if you want to test multiple angles quickly, this tool helps. Use it at the start of any sales copy project to explore different angles before committing to one direction.
What Makes Sales Headlines Convert
Sales headlines convert when they immediately communicate clear value or create irresistible curiosity. Effective headlines either promise a specific desirable outcome (Double Your Freelance Rates in 90 Days) or make readers think (I need to know how that works). Weak headlines are vague (Improve Your Business), generic (The Best Solution), or focus on features instead of outcomes. Strong headlines speak directly to what the reader wants or fears, use specific numbers when possible, and make a clear promise.
The best headlines use proven formulas that have worked for decades. Benefit-focused formulas promise outcomes (How to X, Get X Without Y, X Ways to Achieve Y). Curiosity formulas create information gaps (The X Mistake That Costs You Y, Why X Never Works). Social proof formulas build credibility (Used by X People to Achieve Y, The X Method That Helped Y). Time-based formulas create urgency (Achieve X in Y Days). Problem-solution formulas address pain (Stop X and Start Y Instead). Test multiple formulas to see what resonates with your audience.
To improve headline performance, be specific with numbers and timeframes (Double Your Rates in 90 Days beats Increase Your Income Soon). Use words that trigger emotion (discover, secret, mistake, proven, guaranteed, easy). Make the benefit immediately clear (readers shouldn't have to guess what they'll get). Test headlines by showing them to target audience members and asking (would you click this?). The headline that makes people say (tell me more) wins. Avoid cleverness that obscures meaning. Clear and compelling beats clever and confusing every time.
What You Get
15 unique headline variations using different proven formulas
Mix of benefit-focused, curiosity-driven, and social proof angles
Specific, compelling copy tailored to your product
Ready-to-test headlines for sales pages or ads
Diverse approaches helping you find the strongest angle
How It Works
- 1Describe your productEnter what you're selling and the main benefit or outcome
- 2AI generates 15 headlinesOur AI creates 15 different headlines using proven copywriting formulas in 1 to 2 minutes
- 3Review all optionsRead through all 15 headlines and identify your favorites
- 4Test and refineUse your top 3 to 5 headlines in A/B tests or refine the strongest one for your sales page
Frequently Asked Questions
Should I use these headlines exactly as generated?
Treat them as strong starting points. Pick your top 3 to 5 favorites and refine them to sound more natural or include specific details about your product. The AI provides proven formula-based headlines. You add the final polish and ensure they match your brand voice. Testing multiple refined headlines against each other helps you find what converts best for your specific audience.
Which headline should I choose?
Test your top 3 to 5 with your target audience or in A/B tests. Different audiences respond to different triggers (some prefer benefit-focused, others respond to curiosity or social proof). If you can't test, choose the headline that most directly communicates the core benefit in the clearest language. Avoid headlines that are clever but vague. Clear benefit statements tend to outperform clever wordplay.
Can I use these for Facebook ads or just sales pages?
Use them anywhere you need headlines: sales pages, landing pages, Facebook ads, Google ads, email subject lines, or webinar titles. You may need to adjust length for specific platforms (Facebook headline character limits, email subject line length). The core message and formula work across channels. Shorten or adapt as needed for your specific use case.
Why 15 headlines instead of just giving me the best one?
What converts best varies by audience, product, and price point. Providing 15 diverse options lets you evaluate different angles and find what resonates with your specific situation. Sometimes a curiosity headline outperforms a benefit statement. Sometimes social proof beats both. Having options helps you test and discover what works rather than committing to one approach that might not be optimal for your audience.
What if all 15 headlines feel similar or repetitive?
The AI varies formulas and angles, but if your product description is narrow, some overlap may occur. Focus on the 5 to 7 most distinct headlines. You can also run the generator multiple times with slightly different product descriptions (emphasizing different benefits or outcomes) to get more variety. The goal is finding 3 to 5 strong contenders, not using all 15.
What is River?
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