Generate pricing tier names
AI creates 5 benefit-focused pricing tier name options that communicate value better than Basic, Pro, Enterprise.
Generate pricing tier names
River's Pricing Tier Name Generator creates benefit-focused names for your SaaS or product pricing plans. You describe your tiers and what they include, and the AI generates 5 complete naming schemes that communicate value better than generic Basic/Pro/Enterprise labels. The tool creates names that signal who each tier is for, highlight key benefits or outcomes, feel aspirational without being cheesy, and help customers self-select the right plan. Whether you're launching new pricing or refreshing existing tiers, this tool helps you name plans that sell themselves.
Unlike generic naming conventions everyone uses, we create distinctive tier names that communicate value and positioning. The AI understands who each tier serves and what they get, generates names that help customer self-selection, avoids overused tech cliches (Basic, Premium, Ultimate), maintains consistency across the naming scheme, and creates names that work at different price points. You get complete pricing tier naming options ready to test with your audience, not just random word combinations.
This tool is perfect for product marketers launching pricing, SaaS founders differentiating from competitors, growth teams optimizing pricing pages, or anyone tired of the same Basic/Pro/Enterprise names everyone uses. If your pricing tier names are generic and don't communicate value, better names can improve conversion by helping customers understand which plan fits them. Use this when you have pricing structure defined but need names that sell rather than just label.
What Makes Pricing Tier Names Sell
Effective pricing tier names help customers self-select the right plan quickly. The best tier names communicate who the plan is for (Solo, Team, Enterprise), signal value or outcome (Starter, Growth, Scale), create aspirational progression (Good, Better, Best framed positively), and avoid confusing or meaningless labels. Weak tier names either say nothing about value (Bronze, Silver, Gold) or use overused tech labels that don't differentiate (Basic, Pro, Premium, Ultimate). When customers can't quickly identify which plan fits them, they either choose wrong or abandon. Great tier names guide decisions by signaling intent and value clearly.
What You Get
5 complete pricing tier naming schemes for your product
Benefit-focused names that communicate value
Names matched to who each tier serves
Consistent schemes that work across all your tiers
Distinctive options that avoid overused tech cliches
How It Works
- 1Describe your tiersExplain your product and what each pricing tier includes (30-200 words)
- 2AI generates 5 schemesOur AI creates complete tier naming options in under 1 minute
- 3Choose and testSelect your favorite scheme or mix elements, test with audience
- 4Implement and monitorUpdate pricing page, track which names help customers choose correctly
Frequently Asked Questions
Should I use audience-based names (Solo, Team, Enterprise) or benefit-based names (Starter, Growth, Scale)?
Depends on how clearly defined your customer segments are. Audience-based names (Solo, Team, Enterprise) work when you have obvious buyer categories and features map cleanly to those segments. Benefit-based names (Starter, Growth, Scale) work when the differentiation is about stage or ambition rather than company size. Many successful SaaS products use audience names because it's instantly clear which plan fits. Test both approaches with your target customers to see which helps them self-select correctly faster. The best names make the decision obvious.
How many pricing tiers should I have?
Three tiers is the sweet spot for most SaaS and products. It provides choice without overwhelming, creates clear good-better-best progression, and allows for price anchoring (making middle tier look valuable). Two tiers works for very simple products. Four or more tiers confuses customers and creates decision paralysis. If you have more than three tiers, you might be segmenting too narrowly. Consolidate or hide enterprise/custom pricing as 'Contact Us.' Most customers choose the middle option when presented with three choices, so price and position your tiers accordingly.
Should my tier names be creative or straightforward?
Lean toward straightforward unless you have a strong brand reason for creative names. Clever tier names (Ignite, Accelerate, Dominate) can work for certain brands but often confuse more than help. Descriptive names (Starter, Professional, Enterprise or Solo, Team, Business) communicate clearly what each tier is for. Customers shouldn't have to decode your naming scheme. The goal is helping people choose quickly and correctly, not showing creativity. Save creativity for your product features and marketing. Keep tier names functional and clear.
Can I use different naming schemes for different pricing pages?
No. Consistency matters for brand and customer understanding. Choose one naming scheme and use it everywhere (website, app, invoices, support docs). Changing tier names based on context confuses customers and creates support issues. If you have multiple products, each can have its own tier names, but be consistent within each product. Test tier names before committing and pick one scheme that works across all contexts. Changing tier names later creates confusion and requires updating everywhere you mention pricing.
What if customers don't understand my tier names?
Test with real customers before launching. Show pricing page mockups and ask 'which plan would you choose?' If they're confused, your names aren't clear enough. Add subheadings under tier names that explain in plain language: 'Solo - For individual users,' 'Team - For small collaborative groups,' 'Business - For growing companies.' Combine tier names with clear descriptions so names can be aspirational while descriptions ensure clarity. Monitor customer support questions. If people frequently ask which tier they need, your names aren't doing their job.
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