Marketing & GrowthFree
Pricing Tier Name Generator for Plans
Five naming schemes for your plans, each with a one-line descriptor per plan, and a recommendation for the set that fits.
River's pricing tier name generator reads what each of your plans includes and who it is for, then proposes five complete naming schemes. Each scheme names every plan and adds a short descriptor line, such as "For studios with up to 10 staff", which is what actually helps a visitor choose. You also get a recommendation, the reasons for it, and the names to avoid because they clash with your product or with what competitors already use for different things.
The usual advice is to pick a pattern, such as Basic, Pro and Enterprise, and then move on to prices. The pattern matters much less than whether a visitor can find their own plan quickly. A name like Growth means nothing until the descriptor under it says who it is for. River writes the name and the descriptor together, and checks that the names put plans in an order a visitor can follow without reading the feature table.
Useful for founders launching paid plans for the first time and unsure what to call them, product marketers reworking a pricing page, and anyone whose customers keep asking which plan is right for them. Once the names are set, the pricing justification paragraph explains the price, and the CTA button text generator writes the button under each plan. For the headline that sits above the pricing table, use the homepage hero copy writer.
What makes plan names easy to choose from
Visitors choose a plan by recognising themselves in it. Names based on who the plan is for, such as Solo, Team and Business, work when your plans really do differ by size of customer. Names based on stage, such as Starter, Growth and Scale, work when customers move up as they grow. Plain levels, such as Basic, Plus and Pro, are the clearest when the plans differ only by how much is included, and they are hard to misread.
Order is part of the name. A visitor should be able to tell which plan is bigger without reading the features. Pro above Business is ambiguous, because some readers rank professional above business and others do not. Themed names, such as Seedling, Sapling and Oak, can match a playful brand, but only when the order is obvious. Whatever the scheme, put a one-line descriptor under each name, because the descriptor does most of the work of choosing.
Check the names against your market before you publish. If a close competitor already uses one of your names for a very different plan, buyers comparing the two will be confused. And if a name is distinctive enough to feel like your own, search it in the USPTO's free trademark search before you print it on invoices, and ask a lawyer if anything similar turns up. Generic names such as Pro are rarely a problem.
How it works
Describe your plans
Say what you sell, who each plan is for and the main thing that changes between plans.
River names the plans
It writes five schemes, each with names and descriptors, and checks how competitors name theirs.
Get a recommendation
The scheme that fits best, the reasons, and the names worth avoiding, with a table preview.
Refine in chat
Ask for more options in one style, a fourth plan, or names in another language.
What you get
- Five complete naming schemes, each naming every plan in an order visitors can follow
- A one-line descriptor under each plan name saying who it is for, in plain words
- The pros and cons of each scheme for your product, not general naming advice
- Names to avoid, with the reason, such as a clash with a competitor’s plan names
- A recommended scheme, plus how it would look as the header row of your pricing table
Common questions
Should plan names describe the customer or the features?
Name the customer or the stage when your plans differ by who buys them, and use plain levels when they differ only by quantity. Feature names, such as Analytics or Automation, tend to break as soon as a feature moves between plans. Whichever you pick, the line under each name should say who the plan is for.
How many plans should we have?
Most products present three, sometimes with a free plan or a custom enterprise option alongside. More than four visible plans makes choosing harder. River names however many plans you describe, and if two of your plans are hard to tell apart, it says so, because that is a pricing question a name cannot fix.
Are creative names a bad idea?
Not if the order is obvious and the descriptor does the explaining. Themed names can make a pricing page memorable for a playful brand. They fail when a visitor cannot tell which plan is bigger, or when the theme needs explaining. River includes one themed scheme only if it suits your brand.
Can we use names a competitor uses?
Common words like Pro and Business are used everywhere and are rarely a problem. The risk is confusion: if your Growth plan is entry level and a close competitor's Growth plan is their top plan, buyers comparing you will misread both. River flags clashes like that so you can choose differently.
What if customers still pick the wrong plan?
Then the problem is usually the descriptor or the features, not the name. Make the line under each plan name about the customer, such as team size or monthly volume, and keep the feature table consistent with it. River's descriptors are written for exactly that, and you can test them with a few customers before publishing.
Built by
Chandler Supple
Co-founder & CEO, River
Chandler has spent the last six years working in AI, building tools for millions of users and Fortune 100 companies. In 2025, he co-founded River to build a new kind of operating system for AI agents.
Pricing Tier Name Generator for Plans
Describe what you need, add any files you have, and your workspace opens with the work already underway.