Generate press release from announcement
AI writes complete AP-style press release from your announcement details.
Generate press release from announcement
River's Press Release Generator creates complete, AP-style press releases from announcement details. You provide the who-what-when-where-why information, and the AI writes a professional press release with proper structure, compelling lede, supporting details, quotes, boilerplate, and contact information. Whether you're announcing products, events, personnel changes, or organizational news, you get publication-ready press releases following journalism standards.
Unlike promotional fluff, we write news-focused releases. The AI understands press release conventions (newsworthy lede, inverted pyramid structure, neutral tone, proper attribution, essential context, media-friendly formatting), balances promotion with news value, and creates releases journalists can actually use. You get press releases that serve both your announcement goals and media needs.
This tool is perfect for PR professionals writing releases, journalists drafting announcements, nonprofits sharing news, and businesses communicating with media. If you need to announce something newsworthy or want to learn proper press release format, this tool helps. Use it whenever you have news to share with journalists, stakeholders, or the public through formal announcement.
What Makes Press Releases Effective
Press releases succeed when they communicate news clearly while respecting journalism conventions. Effective releases start with newsworthy lede (what's most important), follow inverted pyramid (most important to least), use neutral language (not promotional hype), include essential context (background readers need), feature relevant quotes (from key people), provide contact information (for follow-up questions), and stay concise (usually 300 to 500 words). Weak releases bury news, use marketing language journalists ignore, or omit essential details. Strong releases make journalists' jobs easier by providing usable news in proper format.
The best press releases understand their dual audience: journalists who might cover the story and stakeholders who read releases directly. For journalists, focus on news value (why does this matter beyond your organization?), provide facts they can verify, include quotes they can use, and make follow-up easy. For direct readers, provide complete picture of announcement. Both audiences need clear, concise, honest communication. Hype and promotional language hurt credibility with both groups. News framing (what's changing, what's new, what's significant) works better than marketing framing (why we're great).
To improve press releases, front-load the news (most important fact in first sentence), use clear language (avoid jargon and buzzwords), include real quotes that add value (not generic praise), provide context journalists need (background, significance, comparison), make contact information obvious, and proofread carefully (errors damage credibility). Release only actual news (not every company activity warrants press release). Time releases strategically (morning for daily coverage, avoid Fridays when possible). Follow up appropriately (answer questions, don't pester). Journalists receive hundreds of releases weekly. Respect their time by making yours newsworthy, clear, and useful. Good releases get coverage. Bad releases get ignored or mocked.
What You Get
Complete AP-style press release (300-500 words)
Newsworthy lede and inverted pyramid structure
Proper formatting with headline, dateline, boilerplate
Integrated quotes and essential context
Professional, media-ready announcement
How It Works
- 1Provide announcement detailsPaste information about what you're announcing
- 2AI writes complete press releaseOur AI creates full AP-style release in 2 to 3 minutes
- 3Review and customizeRead the release, adjust as needed for your context
- 4DistributeSend to media, post on website, share with stakeholders
Frequently Asked Questions
How is a press release different from a news article?
Press releases are written by organizations announcing their own news. News articles are written by independent journalists. Releases should still follow news format (newsworthy lede, inverted pyramid, clear facts) but openly come from the announcing organization. Good releases make it easy for journalists to write articles from them. Bad releases are just marketing disguised as news.
How long should a press release be?
Usually 300 to 500 words, rarely more than 800. Journalists are busy. Longer doesn't mean better. Include essential facts, context, quotes, and contact info. Omit filler and repetition. Concise releases get read. Long ones get skimmed or ignored. If you can't explain news in 500 words, reconsider whether it's actually newsworthy.
Should press releases include quotes?
Yes, typically 1 to 2 quotes from key people (CEO, director, relevant expert). Quotes should add value, not just praise. Good quote: (This technology solves the main challenge providers face, which is real-time data access). Bad quote: (We're excited about this innovative solution). Make quotes useful and specific, not generic cheerleading.
When should I send press releases?
When you have actual news: product launches, major partnerships, significant changes, newsworthy events, important research findings, leadership changes. Don't release for routine activities, minor updates, or purely promotional content. Credibility comes from releasing only when you have real news. Frequent low-value releases train journalists to ignore you.
Can I use promotional language in press releases?
Minimize it. Journalists ignore hype (revolutionary, game-changing, unprecedented). Stick to factual descriptions and let news speak for itself. (Fastest processing speed in category, according to independent testing) works. (Revolutionary game-changing innovation) doesn't. Facts persuade. Hype repels. Write for skeptical journalists, not enthusiastic customers.
What is River?
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