Generate your podcast guest pitch
AI writes a complete pitch email and short guest bio based on the show and your expertise.
Generate your podcast guest pitch
River's Podcast Pitch Writer generates both a complete pitch email and guest bio based on the podcast show and your expertise. You provide the show name and describe your background and potential talking points, and the AI writes a personalized pitch email to the host plus a short guest bio they can use for show notes. Whether you're pitching yourself as a guest, helping clients book podcast appearances, or building a media presence, you get both documents ready to send.
Unlike generic pitch templates that sound mass-mailed, we create personalized pitches that reference the specific show and explain why you're a great fit for their audience. The AI understands podcast pitch best practices (show you listen to the show, propose specific talking points, make it easy for hosts to say yes, keep it concise), writes in a warm but professional tone, and creates a guest bio that's ready to publish. You get pitches that feel personal and make you sound like an interesting, prepared guest.
This tool is perfect for pitch writers booking podcast appearances for clients, consultants and authors building thought leadership through podcasts, PR professionals securing media placements, and entrepreneurs establishing authority in their niche. If you want podcast exposure but dread writing pitches, or if you pitch multiple shows and need to work faster, this tool helps. Use it when you've identified target podcasts and need compelling, personalized pitch content.
What Makes Podcast Pitches Get Booked
Podcast pitches succeed when they make hosts think (this person would create a great episode for my audience). Hosts receive dozens of pitches weekly. Most are generic mass emails from people who clearly haven't listened to the show. Pitches that get responses reference specific recent episodes, explain why you'd fit the show's audience and format, propose concrete talking points or stories, and make it easy to say yes. Weak pitches focus on what you want (exposure, promotion). Strong pitches focus on what you'll give (interesting stories, valuable insights, engaging conversation).
The best podcast pitches follow a simple structure. Subject line references the show specifically (not (Guest opportunity) but (Story idea for [Show Name])). Opening shows you actually listen (reference a recent episode or recurring theme). Brief intro establishes credibility (who you are and why you're qualified to talk about this topic). Propose 3 to 4 specific talking points or stories you could discuss. Include a short guest bio. Make it easy to learn more (link to your site, previous podcast appearances, or writing samples). Keep total length under 250 words. Hosts are busy and want pitches they can skim quickly.
To improve booking rates, research shows before pitching. Listen to at least 3 recent episodes to understand tone (casual banter or serious interviews?), typical guest profile (entrepreneurs, authors, experts?), and episode length (20 minutes or 2 hours?). Pitch only shows where you're a genuine fit. Propose unique angles (not the same topic everyone pitches). Mention if you have an engaged audience (hosts like guests who'll promote the episode). Follow up once if you don't hear back in 2 weeks, then move on. Building relationships with hosts over time (commenting on episodes, sharing their content) dramatically improves your chances when you finally pitch.
What You Get
Complete personalized pitch email referencing the specific podcast
3 to 4 concrete talking points or story angles
Short guest bio ready for show notes
Warm, professional tone that makes you sound prepared and interesting
Ready-to-send documents you can customize slightly and submit
How It Works
- 1Enter show and expertiseProvide the podcast name and describe your background and potential topics
- 2AI writes pitch and bioOur AI generates a personalized pitch email and guest bio in 1 to 2 minutes
- 3Review and copyRead through both documents and copy them to your clipboard
- 4Personalize and sendAdd one specific show reference, then email the pitch to the host or booking contact
Frequently Asked Questions
Will hosts know this is AI-generated?
The pitch sounds natural and personalized, but you should add one specific reference to the show before sending. Mention a recent episode you enjoyed, reference a recurring theme, or acknowledge something unique about their format. This takes 2 minutes and makes the pitch unmistakably personal. Hosts care about whether you're genuinely interested in their show and would be a good guest. The AI handles structure and messaging, you add the personal touch that proves you listen.
Can I use the same pitch for multiple similar podcasts?
No. Each pitch must be generated fresh for each show because hosts immediately spot mass pitches and ignore them. The AI creates personalized content based on the specific show name you provide, so generating new pitches takes only 1 to 2 minutes. Always create a unique pitch per show. The slight customization investment dramatically improves your booking rate compared to blast pitching.
What if I don't have previous podcast experience?
That's fine. Focus your pitch on your expertise, interesting stories, or unique perspective rather than media experience. First-time guests get booked if they have compelling stories or valuable insights. Hosts care more about whether you'll create a good episode than whether you've been on podcasts before. If you're nervous about being on podcasts, practice by doing smaller shows first to build comfort and experience you can reference in bigger pitches later.
How long should I wait before following up if I don't hear back?
Wait 2 weeks, then send one brief follow-up. If still no response, move on. Podcast hosts are often booked months in advance or receive too many pitches to respond to everyone. No response usually means not right now, not never. Try again in 6 months with a different angle. Focus your energy on pitching multiple shows rather than obsessing over one. Playing the numbers game (10 pitches might get 2 responses) is more effective than perfect pitches to just one show.
Should I pitch big shows or start small?
Start with mid-tier shows in your niche (5,000 to 50,000 listeners). They're more likely to respond, and you can build experience and testimonials. Once you have 5 to 10 podcast appearances, pitch bigger shows and reference your previous episodes. Top podcasts receive hundreds of pitches from people with extensive media experience. Building up gradually gives you better stories, more comfort on microphone, and proof that you're a good guest. Small shows can still reach your ideal audience effectively.
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