Generate your PAS opener paragraph
AI writes a Problem-Agitate-Solution opener that hooks readers and builds urgency.
Generate your PAS opener paragraph
River's PAS Opener Paragraph Writer generates Problem-Agitate-Solution copy for sales pages, emails, or ads. You describe your product and target audience's problem, and the AI writes a compelling PAS opener that identifies the problem, agitates the pain, then introduces your solution as the answer. Whether you're writing sales pages for clients, drafting email campaigns, or creating ad copy, you get persuasive openers using this proven conversion framework.
Unlike generic product descriptions that just list features, we create emotional, persuasive copy that makes readers feel the problem before presenting your solution. The AI understands PAS psychology (make the pain real and urgent, show consequences of inaction, position your product as the logical answer), writes in an engaging but not manipulative tone, and creates natural flow from problem to solution. You get openers that hook readers and prime them to want what you're selling.
This tool is perfect for freelance copywriters using PAS framework for clients, marketers writing conversion-focused copy, product managers drafting landing pages, and consultants explaining their value proposition. If you know the problem your product solves but struggle to write compelling copy about it, or if you want to use proven frameworks without starting from scratch, this tool helps. Use it whenever you need persuasive opening copy that follows the PAS formula.
What Makes PAS Copy Convert
PAS copy converts because it mirrors how people make buying decisions. First, they recognize they have a problem. Then, they feel the pain intensely enough to seek solutions. Finally, they evaluate options and choose one. Effective PAS copy guides prospects through this journey in seconds. Weak PAS copy stays surface-level (you need better tools) without making readers feel urgency. Strong PAS copy makes the problem visceral (you're losing $500 every month because you forget to track hours), shows consequences (that's $6,000 per year you'll never get back), then presents the solution (this software tracks automatically so you never lose another billable minute).
The best PAS openers follow a specific rhythm. Problem section identifies the pain in relatable, specific language (Ever finish a project and realize you forgot to track half your hours?). Agitate section makes the pain worse by exploring consequences (Now you're stuck choosing between eating the cost or awkwardly asking the client for more money. Either way, you lose.). Solution section introduces your product as the answer (X automatically tracks time in the background so you capture every billable minute without thinking about it). Keep total opener to 3 to 5 sentences. Get to the solution quickly once pain is established.
To improve PAS effectiveness, make the problem specific and relatable (use (you) language that makes readers think (that's me)). Agitate by showing real consequences, not hypothetical fears (lost money beats vague (it's not ideal)). Keep agitation honest (don't manufacture false urgency or fake problems). Present your solution clearly as the logical answer to the pain you just described. Avoid over-agitating to the point of being manipulative or fear-mongering. Good PAS identifies real problems and offers genuine solutions. It persuades without manipulating.
What You Get
Complete PAS opener paragraph identifying problem and solution
Emotionally resonant problem description readers relate to
Agitation showing real consequences of not solving the problem
Natural transition to your product as the answer
Ready-to-use persuasive opener for sales pages or emails
How It Works
- 1Describe product and problemEnter what you're selling and the main problem it solves
- 2AI writes PAS openerOur AI generates a Problem-Agitate-Solution paragraph in under 1 minute
- 3Review and copyRead through the opener and copy it to your clipboard
- 4Use in your copyPaste into your sales page, email, or ad as the opening hook
Frequently Asked Questions
Is PAS manipulative or does it genuinely help conversions?
PAS is persuasive, not manipulative, when you're solving real problems. It helps prospects recognize pain they already have and understand how your product solves it. Manipulation would be inventing fake problems or exaggerating consequences dishonestly. Ethical PAS identifies genuine pain points and offers real solutions. If your product actually solves the problem you describe, PAS is simply effective communication. If you're making up problems to create false urgency, that's manipulation. Use PAS for products that genuinely help people.
Where should I use PAS openers in my sales copy?
Use PAS at the top of sales pages (right after the headline), as email opening paragraphs, in ad copy, or at the start of video scripts. PAS works best when it's the first substantial copy readers encounter because it hooks attention and creates desire before you dive into features and benefits. You can also use mini-PAS sequences throughout longer copy to re-engage readers at different sections.
Can I use PAS for B2B products or just consumer products?
PAS works for both B2B and consumer. The problem and agitation just need to match your audience. For consumers, problems might be personal (frustration, wasted time, fear). For B2B, problems are often business-focused (lost revenue, operational inefficiency, risk). The framework is the same: identify their problem, make them feel it, present your solution. Adjust the emotional intensity to match your audience and context.
How long should the PAS opener be?
Keep it concise: 3 to 5 sentences or 75 to 150 words total. You want to hook readers and create desire quickly, not write an essay. Problem (1 to 2 sentences), Agitate (1 to 2 sentences), Solution (1 sentence). Get to the solution while the pain is fresh. Longer agitation risks losing readers or feeling manipulative. After the PAS opener, expand on benefits, features, social proof, etc. The opener's job is hooking attention and creating desire.
What if my product solves multiple problems?
Focus on one primary problem in your PAS opener. You can address other problems in separate sections of your sales copy. Trying to cover multiple problems in one PAS sequence dilutes the impact. Pick the most painful, most relatable problem your audience faces. Make that one problem feel urgent. Once they're hooked, you can mention additional benefits and problems solved throughout the rest of your copy.
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