Write your product launch announcement
AI creates complete launch post and email from your product details that drives signups and excitement.
Write your product launch announcement
River's Product Launch Announcement Writer creates posts and emails that drive signups on launch day. You provide product details, target audience, and launch offer, and the AI writes complete announcement with attention-grabbing opening that hooks immediately, clear problem and solution explanation, key features with benefits (not just specs), social proof or early traction if available, and strong call-to-action with launch offer. Whether you're launching on Product Hunt, sending to your email list, or posting on social media, these announcements convert curiosity into signups.
Unlike feature-dump announcements, we create benefit-focused launches that show value clearly. The AI leads with the outcome users get (not features), uses simple language anyone understands (not jargon), includes specific examples showing the product in action, emphasizes what makes this different from alternatives, and maintains the exciting, confident tone that creates momentum. You get announcements that make people think 'I need this' within 10 seconds of reading.
This tool is perfect for all founders launching products, technical founders who struggle with marketing copy, repeat launchers who need fresh angles, or anyone launching on Product Hunt, HackerNews, or social media. If you built something great but don't know how to announce it in a way that creates excitement and drives signups, this tool helps. Use it when you're ready to launch and need announcement copy that converts.
What Makes Launch Announcements Drive Signups
Winning launch announcements lead with the outcome, not the product. The best launches start with the pain point everyone feels, show the product solves it in seconds (not days), demonstrate with specific example, include early user testimonial or traction, make it easy to try immediately (free trial, demo, beta access), and create urgency (launch offer, limited spots). Weak launches lead with 'We're excited to announce...' (nobody cares about your excitement), list features without benefits, stay abstract without examples, or bury the call-to-action. Make people want the outcome. Then show them your product delivers it.
Effective launch structure follows proven progression. Hook (1 sentence showing the pain). Solution (1 sentence showing your product fixes it). Demo (specific example of product in action). Features (3-5 key benefits). Social proof (early users, traction, testimonials). Differentiation (why this vs alternatives). Call-to-action (try it now, here's the link). This structure takes someone from problem awareness to signup decision in 30 seconds. Random structure loses people. Clear progression converts them. Make every sentence move them toward 'I'll try this.'
What You Get
Complete launch announcement ready for Product Hunt, email, social
Benefit-focused opening that hooks immediately
Clear problem/solution with specific examples
Strong CTA with launch offer that drives signups
Exciting, confident tone that creates momentum
How It Works
- 1Provide product detailsShare what it does, problem solved, key features, audience, launch offer (100-400 words)
- 2AI writes announcementOur AI creates complete launch post and email in 2-3 minutes
- 3Review and customizeAdjust tone, add specific examples, verify links work
- 4Post and promoteShare on Product Hunt, social media, email list, communities
Frequently Asked Questions
Should the announcement be different for Product Hunt vs email vs Twitter?
Yes, adapt for each platform. Product Hunt: lead with tagline (60 chars), emphasize what's new/different, include maker story. Email: more personal ('I built this because...'), longer format okay, direct CTA. Twitter: punchiest version, thread format, visual demos, strong first tweet hook. LinkedIn: professional angle, industry problem framing, longer-form okay. This tool gives you the core content. Adapt structure and tone for each platform. Same message, different packaging. Product Hunt wants innovation. Email wants personal story. Twitter wants punchy threads. Adjust accordingly.
How much should I focus on features vs benefits?
80% benefits, 20% features. People don't care about features until they understand the benefit. Bad: 'Built with React and GraphQL.' Good: 'Loads 10x faster than competitors (built with modern stack).' Lead with outcome, support with feature. Exception: If your audience is technical and the feature IS the benefit (e.g., launching new developer API), then features are benefits. But for most products, translate features into outcomes. Not 'AI-powered analysis.' Instead: 'Get insights in seconds, not hours (powered by AI).' Outcome first, feature as proof.
Should I include pricing in the launch announcement?
Include launch offer, be strategic about full pricing. If you have attractive launch pricing ('50% off for first 100 users' or 'Free for 3 months'), shout it from rooftops. Creates urgency. If your pricing is complex or high, focus on free trial in announcement ('Try free for 14 days') and link to pricing page. Don't hide pricing entirely (creates friction), but don't lead with '$999/month' if that's not your strongest hook. Launch offers convert because they create FOMO. Regular pricing can come after they're interested.
What if I don't have traction or testimonials yet for launch?
Use what you have. No users yet: share your personal story (why you built this, problem you experienced). Beta users: share their quotes even if just 5 people. No testimonials: use yourself ('I've been using this daily for 3 months and it's saved me 5 hours per week'). No traction: emphasize the innovation ('First tool to do X') or unique approach. Early launches are about the problem and solution, not proof. Later launches can lean on traction. Don't make up fake testimonials. Use authentic early signals, however small.
How do I make my launch stand out when 100 products launch daily?
Hook with a relatable problem, not your product name. Most launches fail because they start with 'Introducing [Product]' which nobody cares about yet. Instead: 'You spend 3 hours per week [painful task everyone in your audience does].' Instantly relatable. Then: 'We built [Product] to do it in 5 minutes.' Now they care. Also: Use specific examples, not abstract claims. Not 'increase productivity.' Instead: 'Turn 3-hour task into 5-minute task.' Specific, visual, undeniable. Finally: Great demos. Show, don't tell. Video, GIFs, screenshots showing before/after. Standing out requires making the problem visceral and the solution obvious.
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