Write how it works explanation
AI creates clear step-by-step process description from your product details that customers immediately understand.
Write how it works explanation
River's How It Works Writer creates clear process explanations that customers immediately understand. You describe your product's steps and the AI writes a focused explanation with 3-5 simple steps customers take, what happens at each step, expected outcome clearly stated, timeframe for completion, and emphasis on ease and simplicity. Whether for website, pitch deck, or onboarding, clear how-it-works sections reduce confusion and increase adoption.
Unlike complex technical descriptions, we create customer-focused process explanations. The AI uses simple language anyone understands (not technical jargon), focuses on customer actions (what they do, not what system does), emphasizes ease and speed (removes friction perceptions), shows clear progression from start to outcome, and maintains the clear, benefit-focused tone that makes products feel accessible. You get explanations that make customers think 'that sounds easy' instead of 'sounds complicated.'
This tool is perfect for founders writing website copy, anyone whose customers don't understand how product works, technical founders who over-explain mechanics, or teams editing landing pages and onboarding. If you describe your product and people look confused, this tool helps. Use it on website how-it-works sections, pitch deck product slides, or anywhere you need to explain your process clearly.
What Makes How It Works Sections Clear
Effective how-it-works explanations focus on customer journey, not system architecture. The best explanations show 3-5 simple steps, describe what customer does at each step, explain what outcome they get, include timeframe showing it's fast, and emphasize ease throughout. Weak explanations either go too technical (describe backend processes customers don't care about), have too many steps (overwhelms), or don't show clear outcome. Customers care about: what do I do, what do I get, how long does it take? Answer those three. Nothing else matters.
Strategic process description balances simplicity with completeness. Too simple and it sounds like magic (customers doubt it works). Too detailed and it sounds complicated (customers feel overwhelmed). Sweet spot: 3-5 steps showing clear logical progression from input to valuable output. Each step should be simple action. Each step should build toward outcome. By step 5, outcome should be obvious and valuable. This creates 'aha I get it' moment customers need to convert.
What You Get
Clear 3-5 step how it works explanation
Customer-focused language (not technical jargon)
Simple actions at each step
Clear outcome and timeframe stated
Emphasis on ease and speed
How It Works
- 1Describe processExplain steps customers take and what they get (50-200 words)
- 2AI writes explanationOur AI creates clear how-it-works section in 30 seconds
- 3Add to website/deckUse on landing page, pitch deck, or onboarding
- 4Reduce confusionHelp customers understand your product immediately
Frequently Asked Questions
How many steps should a good how-it-works have?
3-5 steps ideal. 3 steps if process is very simple. 5 steps if there's necessary complexity. More than 5 and it feels overwhelming. Fewer than 3 and it feels incomplete or like magic. Structure: Step 1 (input/setup), Steps 2-3 (process/transformation), Step 4-5 (outcome/result). Each step should be simple action taking one sentence to describe. If you need more than 5 steps, you're either over-explaining or your product is actually too complex. Simplify the product or group steps into higher-level actions.
Should I describe what the customer does or what the system does?
Always describe what customer does. Bad: 'Our AI analyzes the data using machine learning algorithms.' Good: 'You upload your data and we analyze it automatically.' Customers care about their actions and outcomes. They don't care about your backend. Format each step as: '[You do X], [System does Y automatically], [You get Z].' Focus on bookends (customer input and output). De-emphasize middle (system magic). Exception: if your technical process IS your differentiation, mention it briefly ('We use AI' or 'We automate via machine learning'), but still frame around customer actions.
How do I make complex products sound simple without lying?
Simplify without oversimplifying. Don't say 'it's magic' or 'it just works.' Explain at appropriate level. Example complex product: 'You connect your 5 marketing tools (one-click authentication), we automatically aggregate data into one dashboard (updates in real-time), you get unified reports without manual export/import (saves 6 hours weekly).' This explains what's happening (data aggregation) without overwhelming with technical details (APIs, OAuth, data transformation). Show the logic. Skip the technical implementation. Customer should understand HOW without needing to understand technical HOW.
Should I include timeframes for each step?
Yes, if speed is a benefit. Include timeframes that show it's fast: 'Step 1: Upload data (30 seconds)', 'Step 2: We analyze automatically (2 minutes)', 'Step 3: Get insights (instant).' Total time: under 3 minutes. This emphasizes speed and sets expectations. If your process is slow, don't highlight time. But if it's faster than alternatives, shout it. 'What used to take 6 hours now takes 10 minutes' is compelling. Timeframes also make process feel concrete and believable. 'We analyze data' sounds vague. 'We analyze data in 2 minutes' sounds real and fast.
Where should how-it-works sections go on website/pitch?
Website: Below hero section (after you explain WHAT it does, explain HOW). Also useful in FAQ or onboarding. Pitch deck: Product/solution slide showing how it actually works. Don't bury it. Customers/investors need to understand HOW to believe it works. Common mistake: explaining value proposition but not showing mechanism. People are skeptical. They think 'sounds good but HOW does it actually work?' Preempt that question. Show how. Early. Clearly. After hero (website) or after solution claim (pitch deck).
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