Write your homepage hero section copy
AI creates compelling headline, subheadline, and CTA that converts visitors into customers.
Write your homepage hero section copy
River's Homepage Hero Copy Writer creates high-converting hero sections that immediately communicate value. You describe your product and audience, and the AI writes a complete hero section with clear benefit-focused headline, compelling subheadline that expands the promise, and action-driving CTA button text. Whether you're launching a new product, refreshing your homepage, or A/B testing messaging, this tool produces hero copy that stops visitors and drives conversions.
Unlike generic copywriting tools, we focus specifically on homepage hero best practices. The AI leads with benefits instead of features, speaks directly to target audience pain points, uses clear language instead of clever wordplay, creates curiosity that encourages scrolling, and balances specificity with broad appeal. You get hero copy that works for cold traffic discovering you for the first time while still resonating with informed visitors comparing alternatives.
This tool is perfect for product marketers launching features, startup founders building landing pages, growth teams running conversion experiments, or anyone struggling to distill value propositions into concise hero copy. If you know what makes your product valuable but can't articulate it in 10 words or less, this tool helps. Use it when you need clear, conversion-focused messaging that immediately communicates what you do and why it matters.
What Makes Homepage Hero Copy Convert
Converting hero copy answers one question instantly: what will this do for me? The best hero sections lead with the primary benefit or transformation, use specific language that target customers recognize, create immediate clarity (visitors understand in 3 seconds), promise a concrete outcome or solution, and make the value proposition feel relevant personally. Weak hero copy talks about the company instead of the customer, uses vague buzzwords like 'innovative' or 'revolutionary,' or describes features without connecting to benefits. Visitors bounce when they can't immediately understand why they should care.
Effective hero structure follows a proven three-part pattern. The headline states the core benefit or transformation in 5-10 words. It should be immediately clear what you help people do or achieve. The subheadline expands the promise with 10-20 words of detail, explaining who it's for or how you deliver the benefit. It adds specificity without diluting the headline. The CTA button uses action language that reinforces the benefit and creates no friction to start. Together, these three elements should communicate your entire value proposition and drive action within seconds of landing.
To evaluate hero copy quality, show it to someone unfamiliar with your product and ask: What does this company do? Who is it for? What happens if you click the button? If they can't answer all three immediately and correctly, your hero copy needs work. Great hero sections require no interpretation. They make visitors think 'this is exactly what I need' and click the CTA instinctively. Test multiple versions with real traffic because hero copy dramatically impacts conversion rates. Even small wording changes can double signups when you nail the message.
What You Get
Multiple headline options focused on primary benefit
Subheadline variations that expand your value proposition
CTA button text options that drive action
Clear, jargon-free language that converts cold traffic
Benefit-focused messaging that resonates with target audience
How It Works
- 1Describe product and audienceExplain what your product does, who it's for, and the main benefit (30-150 words)
- 2AI writes hero copyOur AI creates multiple headline, subheadline, and CTA options in 1-2 minutes
- 3Choose and refineSelect the version that resonates best, adjust wording, combine elements from different options
- 4Test and optimizeImplement on your site, A/B test variations, iterate based on conversion data
Frequently Asked Questions
Should I focus on benefits or features in my hero copy?
Always lead with benefits. Features are what your product has. Benefits are what customers get. Instead of 'Real-time collaboration tools' (feature), say 'Ship projects 2x faster with your remote team' (benefit). Visitors care about outcomes, not capabilities. Features belong further down the page where you prove how you deliver the benefit. Your hero has 3 seconds to communicate why someone should care. Benefits answer that question, features don't. Translate every feature into the outcome it enables.
How specific should my headline be about who it's for?
Balance specificity with market size. If you serve a narrow niche, be very specific ('Email marketing for Shopify stores'). This instantly resonates with your target and filters out irrelevant traffic. If you serve broader markets, be specific about the problem or benefit ('Turn conversations into customers') rather than the exact audience. You can specify audience in the subheadline. Test specificity based on how you acquire traffic. Highly targeted paid traffic can handle very specific headlines. Organic or broad traffic needs slightly broader appeal.
What makes a good CTA button text?
Good CTA button text reinforces the benefit and creates no friction. Instead of generic 'Sign Up' or 'Get Started,' use benefit-reinforcing language like 'Start Building,' 'See My Results,' 'Get Instant Access,' or 'Try It Free.' Match the commitment level to your ask. Free trials can be more direct ('Start Free Trial'). Paid products need softer CTAs ('See Pricing,' 'Get Demo'). Keep it 2-4 words. Make the outcome clear and desirable. Test variations because CTA wording significantly impacts conversion rates.
Should I mention competitors or position against alternatives?
Not in your hero unless you're targeting competitor customers specifically. Hero copy should communicate your core value independently. Competitive positioning ('Notion alternative for developers') works when visitors arrive already comparing solutions. For cold traffic discovering you for the first time, lead with what you do, not who you're better than. Save competitive differentiation for further down the page where informed visitors are evaluating alternatives. Your hero should work regardless of whether visitors know competitor products exist.
How do I know which version to use if AI gives me multiple options?
Test your top 2-3 favorites with real traffic using A/B testing tools. Avoid picking based purely on personal preference. The version you like might not convert best. Look for copy that target customers immediately understand and find relevant. Share options with actual customers or prospects and watch their reactions. Ask 'what does this do?' to test clarity. If you can't test, choose the most specific and benefit-focused option. Avoid clever wordplay or vague promises. Clear and concrete almost always beats creative and clever for conversion rates.
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