Marketing & GrowthFree
Homepage Hero Section Copy Writer
Three to five complete homepage hero sections, each with a headline, subheadline, button text and proof line, built on a different angle.
Paste your current homepage, give River the link, or describe what you sell and who buys it. You get three to five complete hero sections, the part of the homepage people see before they scroll. Each has a headline, a subheadline, the main button text and a short proof line, and each is built on a different angle: the outcome, the problem, the audience, the comparison. A recommended pick explains why it suits your buyers, and every option uses only the facts you supplied.
Headline generators give you a list of slogans that could belong to any company. A hero section has a harder job. In a few seconds it has to tell a stranger what this is, who it is for, and why it is worth a scroll, then give them one clear thing to do. Writing complete sections rather than loose headlines lets you judge each option as a visitor would. The proof line only uses numbers and names you gave, so nothing on your homepage is invented.
It is for founders writing their first homepage, small business owners whose site still says welcome to our website, and marketers refreshing a page that has not changed in years. Use it before a launch, after a change in who you sell to, or when visitors arrive and leave without clicking. If you need the whole page rewritten around a claim competitors cannot copy, with every line traced to its proof, that is a larger job than this tool covers.
What a homepage hero has to do
A visitor arriving on your homepage is asking three questions: what is this, is it for me, and what do I do next. The headline answers the first in plain words, the subheadline answers the second by naming who it is for and the result they get, and the button answers the third. Clever lines that make people work out what you sell usually fail, because a confused visitor leaves rather than scrolling to find out.
Compare an illustrative pair for a restaurant scheduling app. Weak: Reimagine the way your team works. Strong: Build next week's rota in ten minutes. The subheadline then adds who and how: Scheduling for restaurants with 10 to 50 staff, with shift swaps your team handles from their phones. The strong headline names a concrete result a restaurant manager wants. The weak one could sit on the homepage of a thousand companies, which is the clearest sign to rewrite it.
Test the options before you pick. Show each one to a few people who match your buyers for five seconds, then ask what the company does and who it is for. If they cannot answer, the copy is not clear yet, however good it sounds to you. Make the button say what happens next, such as Start a free trial or Book a demo, rather than Learn more. Keep one main button, and put any second option in a quieter style.
How it works
Share your homepage
Paste it, link it, or describe what you sell, who buys it and why they choose you.
River finds the angles
It pins down your buyer, the result they want, and the proof you can stand behind.
Get hero options
Three to five complete hero sections, each on a different angle, with a recommended pick.
Refine in chat
Ask for a bolder headline, a different audience, or the next section of the page.
What you get
- Three to five complete hero sections, each with headline, subheadline, button text and proof line
- A different angle for every option, labelled, so you compare approaches rather than wordings
- A recommended pick with the reason it suits your buyers and what you sell
- Proof lines that use only the numbers, customers and results you actually supplied
- A five-second test script to check each option with a few real people
- Notes on your current hero, if you shared it, explaining what each option fixes
Common questions
How long should a homepage headline be?
Short enough to read at a glance, usually under ten words. Clarity matters more than length, though. A slightly longer headline that says exactly what you do beats a short one nobody understands. The subheadline carries the detail, typically one or two sentences naming who it is for and how it works.
Should the headline describe the product or the result?
Usually the result, as long as a visitor can still tell what the product is. Build next week's rota in ten minutes says both. If your product is in a new category that people do not yet understand, say what it is plainly first and let the subheadline carry the result. The options here try both so you can compare.
Will it invent customer numbers or testimonials?
No. Proof lines use only figures, customer names and results you supplied. If you gave none, the proof line is left as a marked suggestion, such as a placeholder for your customer count, with a note on what kind of proof would be strongest. Invented proof on a homepage damages trust and can mislead customers.
What should the main button say?
What happens when someone clicks it, in the visitor's terms. Start a free trial, Book a demo or See pricing are clear. Learn more and Get started tell people nothing. If you have two actions, make one the main button and the other a quieter text link, so visitors are not asked to choose between two equally loud options.
How do I choose between the options?
Show each to a few people who match your buyers for five seconds, then ask what the company does and who it is for. Pick the one they explain most accurately, not the one you like best. If you have enough traffic, run two options against each other and compare how many visitors click the main button.
Homepage Hero Section Copy Writer
Describe what you need, add any files you have, and your workspace opens with the work already underway.