Write a complete enterprise sales proposal
AI asks about your product and pricing, then generates a professional 10-page sales proposal ready to send.
Write a complete enterprise sales proposal
River's Enterprise Sales Proposal Generator creates comprehensive, professional 10-page sales proposals that close B2B deals. The AI asks about your product, value proposition, customer pain points, pricing, implementation process, and support, then writes a complete proposal covering executive summary, solution overview, features and benefits, implementation plan, pricing options, ROI justification, case studies section, terms, and next steps. You get a polished, enterprise-ready document that positions your solution as the clear choice. Perfect for SaaS sales teams, B2B companies, and enterprise software sellers.
Unlike generic sales templates that feel impersonal, this AI writes customized proposals that speak directly to enterprise buyer concerns. The proposal addresses the questions procurement teams ask: How does this solve our specific problem? What's the implementation timeline? What support do we get? What's the ROI? How do pricing tiers work? What are our contractual obligations? The AI structures content to move buyers from interest to decision, handling objections before they arise and building confidence that your solution delivers value worth the investment.
This tool is perfect for B2B sales professionals responding to RFPs or qualified leads, account executives closing enterprise deals, sales teams that need consistent proposal quality, or companies that sell complex products requiring detailed proposals. If you're spending hours customizing proposal templates for each prospect, or if your sales team's proposal quality varies, this creates professional, comprehensive proposals in minutes. Use it when you have a qualified opportunity and need a formal proposal to advance the deal.
What Makes Enterprise Sales Proposals Win
Winning enterprise proposals demonstrate clear ROI, address implementation concerns, and reduce buyer risk. Weak proposals focus on features instead of business outcomes, ignore the buyer's procurement process, or fail to justify price relative to value. Enterprise buyers are not shopping for the cheapest option, they're seeking the solution that delivers the most value with acceptable risk. Your proposal must prove you understand their business problem, show how your solution solves it specifically, and provide evidence (metrics, case studies, testimonials) that you've delivered results for similar companies.
The best enterprise proposals follow a buyer-centric structure. Executive summary tailored to their business challenge. Solution overview connecting features to their specific pain points. Implementation plan showing the path from purchase to value realization with clear timeline. Pricing presented with options and ROI calculation showing payback period. Support and training section addressing change management concerns. Case studies proving you've solved similar problems. Terms that are clear and enterprise-friendly. Next steps that make procurement easy. Each section anticipates and answers buyer questions before they become objections.
To evaluate your sales proposal, read it as if you're the economic buyer who has to justify this purchase to a CFO. Does the proposal quantify business impact? Does it make implementation seem manageable, not disruptive? Does pricing align with expected value? Are risks addressed with mitigation plans? Do case studies prove capability? Strong proposals make the buyer feel confident saying yes because every concern has been addressed. Weak proposals leave questions unanswered or create new concerns. Enterprise sales is risk mitigation. Your proposal should reduce perceived risk on every page.
What You Get
Complete 10-page enterprise sales proposal with all key sections
Executive summary tailored to business outcomes and ROI
Solution overview connecting features to customer pain points
Implementation plan with timeline, training, and support details
Pricing options with ROI justification and value breakdown
Case studies section, terms, and clear next steps
How It Works
- 1Answer questionsAI asks about your product, customer problem, pricing, and implementation
- 2AI writes proposalGenerates complete 10-page proposal in 10-15 minutes
- 3Customize for clientAdd client-specific details, adjust pricing, include relevant case studies
- 4Send to prospectExport as PDF and advance the deal
Frequently Asked Questions
Can I customize this for different prospects?
Absolutely. The AI creates a comprehensive base proposal with all standard sections. You then customize the executive summary to reference the prospect's specific business challenges, adjust the solution overview to emphasize features they care most about, add relevant case studies from similar industries, and tailor pricing to their size and needs. Think of this as creating your master proposal template in minutes, which you then personalize for each opportunity. This is much faster than starting from scratch every time.
Will this include ROI calculations?
Yes. The proposal includes an ROI section with framework for quantifying value. You'll need to input specific numbers based on the prospect's situation (their current costs, expected productivity gains, revenue impact, etc.), but the AI provides the structure and formulas to present ROI professionally. It shows you how to calculate payback period, total cost of ownership, and expected return. You customize with prospect-specific assumptions to make the business case compelling.
What if I'm responding to an RFP with specific requirements?
Use this to create your base content, then reorganize to match the RFP structure. Most RFPs ask for the same information (solution overview, pricing, implementation, support, company background), just in different order or with specific section names. The AI gives you comprehensive written content covering all standard RFP requirements. You copy relevant sections into the RFP format. This is much faster than writing responses to each RFP question from scratch.
Does this work for different pricing models?
Yes. The AI adapts to subscription, license, usage-based, or custom pricing models. You specify your pricing structure (monthly SaaS, annual licenses, tiered plans, etc.) and the proposal presents it clearly with comparison tables when appropriate. For complex enterprise deals with custom pricing, the proposal provides framework to present options professionally. It handles pricing tiers, add-ons, implementation fees, and support packages.
Should I include customer testimonials or references?
If you have them, yes. The proposal includes a case studies and social proof section where you can add customer quotes, testimonials, logos of companies you work with, or offer to provide references. For enterprise buyers, proof from similar companies is highly influential. If you don't have case studies yet, focus that section on your team's experience, your company's track record, or industry expertise. Add testimonials as soon as you have them, they significantly improve close rates.
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