BusinessFree
Write a B2B sales proposal
Paste your call notes, the buyer's email or their RFP. Get a proposal built around their problem, with your pricing and next steps.
River's sales proposal writer turns your call notes, the buyer's email or their RFP into a proposal written around their problem. Paste what you have and what you are offering, and you get an executive summary in the buyer's terms, the proposed solution, scope, timeline, pricing as you set it, and clear next steps.
The proposal quotes the buyer's own priorities back to them. It uses only the proof you supply, such as case studies or references, and never invents results or customers. Prices you did not give are left as placeholders.
For consulting work, River's consulting proposal generator on meetriver.com is built for that format, and River's sales tools there cover follow-up and close planning.
What Makes Enterprise Sales Proposals Win
Winning enterprise proposals demonstrate clear ROI, address implementation concerns, and reduce buyer risk. Weak proposals focus on features instead of business outcomes, ignore the buyer's procurement process, or fail to justify price relative to value. Business buyers are rarely shopping only for the cheapest option; they want the solution that delivers the most value with acceptable risk. Your proposal must prove you understand their business problem, show how your solution solves it specifically, and provide evidence (metrics, case studies, testimonials) that you've delivered results for similar companies.
The best enterprise proposals follow a buyer-centric structure. Executive summary tailored to their business challenge. Solution overview connecting features to their specific pain points. Implementation plan showing the path from purchase to value realization with clear timeline. Pricing presented with options and ROI calculation showing payback period. Support and training section addressing change management concerns. Case studies proving you've solved similar problems. Terms that are clear and enterprise-friendly. Next steps that make procurement easy. Each section anticipates and answers buyer questions before they become objections.
To evaluate your sales proposal, read it as if you're the economic buyer who has to justify this purchase to a CFO. Does the proposal quantify business impact? Does it make implementation seem manageable, not disruptive? Does pricing align with expected value? Are risks addressed with mitigation plans? Do case studies prove capability? Strong proposals make the buyer feel confident saying yes because every concern has been addressed. Weak proposals leave questions unanswered or create new concerns. Enterprise sales is risk mitigation. Your proposal should reduce perceived risk on every page.
How it works
Paste the buyer's words
Call notes, their email or RFP, plus what you are proposing and the price.
River writes the proposal
A proposal built around their problem, with your pricing and scope.
Fill the placeholders
Add any missing prices, dates or proof before sending.
Tailor in chat
Ask for a one-page version, a pilot option or a follow-up email.
What you get
- An executive summary written around the buyer's stated problem and goals
- The proposed solution tied to what they told you they need
- Scope, timeline and responsibilities on both sides
- Pricing exactly as you set it, with placeholders where you did not
- Proof only from case studies or references you provide
- Clear next steps and who needs to approve
Common questions
Can I use this for an RFP response?
For a short RFP, yes: paste it and River follows its required sections. Long formal RFPs with scoring and compliance matrices need more structure, and River's RFP tools on meetriver.com are built for those.
Will it include an ROI calculation?
Only from numbers you or the buyer supplied, such as hours lost or no-show rates, and it shows the arithmetic. It does not invent savings figures. If the inputs are missing, River marks where an ROI section would go.
Does it work for different pricing models?
Yes. Subscriptions, one-time fees, usage pricing and pilots all work. River writes the pricing section exactly as you set it and can present options side by side if you give more than one.
Should I include case studies?
Yes, if you have real ones. Paste them or attach them and River places them where they support the buyer's concerns. It never invents a customer or a result.
How long will the proposal be?
As long as the deal needs. A pilot for a small team may need a few pages, and a multi-site rollout needs more detail on scope and timeline. River does not pad to reach a page count.
Write a B2B sales proposal
Describe what you need, add any files you have, and your workspace opens with the work already underway.