Write a complete consulting proposal
AI takes your client's problem and writes a professional 5-page proposal with scope, approach, timeline, and pricing.
Write a complete consulting proposal
River's Consulting Proposal Generator creates complete, professional 5-page proposals that win client engagements. You paste your notes from discovery calls or client problem descriptions, and the AI writes a structured proposal covering problem statement, proposed approach, scope of work, deliverables, timeline, team, pricing, and terms. You get a client-ready document that demonstrates you understand their challenge and have a clear plan to solve it. Perfect for independent consultants, consulting firms, and professional services providers who need to turn conversations into contracts quickly.
Unlike generic proposal templates that force you to fill in blanks, this AI writes customized content based on your specific client situation. The proposal articulates the client's problem in their language (proving you listened), outlines a methodology that builds confidence, breaks work into clear phases, and presents pricing that's easy to understand and approve. The AI structures proposals to address the key questions clients ask: Do you understand my problem? Do you have a credible approach? What exactly will I get? How long will it take? What does it cost?
This tool is perfect for management consultants responding to RFPs or client inquiries, independent consultants who need professional proposals but lack templates, agencies pitching services to new clients, or anyone who sells expertise and needs to formalize scope before starting work. If you've had productive discovery calls but struggle translating conversations into compelling written proposals, or if proposal writing takes you hours when it should take minutes, this creates the foundation you need to close deals faster.
What Makes Consulting Proposals Win
Winning proposals demonstrate three things: you understand the client's problem deeply, you have a clear methodology to solve it, and the investment is justified by expected outcomes. Weak proposals are vague about approach, unclear about deliverables, or focused on consultant credentials instead of client value. Clients choose consultants who make them feel confident the problem will get solved. That confidence comes from proposals that are specific, realistic, and show you've done this before.
The best consulting proposals follow a client-centric structure. Start by restating the client's problem and context, proving you listened during discovery. Present your approach as a clear methodology with phases and decision points. Define deliverables concretely so clients know exactly what they'll receive. Include realistic timelines that account for client availability. Introduce team members with relevant experience. Present pricing in tiers or options when possible. Close with next steps that make it easy to say yes. Every section should answer an implicit client question.
To test your proposal, read it from the client's perspective. Does it make their problem feel understood? Does the approach reduce uncertainty about how work will happen? Are deliverables specific enough to evaluate? Is pricing justified by expected value? Does the timeline seem realistic? Strong proposals make clients feel smart for hiring you. Weak proposals create questions or concerns. If a client finishes reading and their main reaction is 'I need to think about it,' the proposal didn't create enough confidence. Specificity creates confidence.
What You Get
Complete 5-page proposal with all standard sections
Problem statement that proves you understand client needs
Detailed approach and methodology tailored to their situation
Clear scope of work with specific deliverables and timeline
Professional pricing presentation with options or phases
Terms, team introduction, and next steps
How It Works
- 1Paste client contextEnter problem description, discovery notes, or client requirements
- 2AI writes proposalGenerates complete 5-page proposal with scope, approach, and pricing in 5-10 minutes
- 3Customize detailsAdjust methodology, add specific deliverables, refine pricing and timeline
- 4Send to clientExport as PDF and send with confidence
Frequently Asked Questions
Will this include my specific pricing?
The AI will create pricing structure and presentation format, but you'll need to add your actual rates and fees. The proposal shows you where to include pricing (with options for hourly, project-based, or retainer structures) and how to present it professionally. You customize with your specific numbers. Think of it as providing the pricing architecture, you fill in the amounts based on your rates and the project scope.
What if I haven't had a discovery call yet?
This works best when you have some client context from conversations, emails, or RFP documents. If you only have a brief inquiry, paste what you know and the AI will create a more general proposal you can customize once you learn more. For best results, do at least a brief discovery conversation first to understand the client's specific situation, constraints, and desired outcomes. The more context you provide, the more tailored the proposal.
Can I use this for different types of consulting?
Yes. The structure works for strategy consulting, management consulting, marketing consulting, IT consulting, HR consulting, financial advisory, and most professional services. The AI adapts sections based on the client problem you describe. A marketing consulting proposal will emphasize different deliverables than a technical consulting proposal. You may need to adjust terminology or add industry-specific details, but the core proposal framework applies across consulting types.
Should I include case studies or credentials?
The proposal includes a team section where you can add relevant experience and credentials. For longer sales cycles or enterprise clients, you might add an appendix with detailed case studies, client testimonials, or team bios. For smaller engagements or existing relationships, keep it concise and focused on the current project. The proposal leads with client value (their problem and your solution), credentials support but shouldn't dominate. Add case studies if they directly prove you've solved similar problems.
How do I handle pricing if scope might change?
The proposal includes options for phased pricing, pricing ranges, or assumptions that scope is based on. If there's uncertainty, structure pricing by phase with clear decision points, or present multiple tiers (basic/standard/premium scope). Always include a 'scope of work' section that defines what's included and, importantly, what's not included. For uncertain projects, consider proposing a smaller discovery phase first with fixed pricing, then a larger implementation phase with pricing based on discoveries.
What is River?
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