Marketing & GrowthFree
Write a 'best X for Y' comparison post
Name a product category and audience and get a full comparison article built on current, sourced pricing and features, with clear picks for different buyers.
River writes a complete "best X for Y" comparison article: a quick-pick summary, a comparison table, a section on each product with strengths, drawbacks, who it suits and current pricing, and recommendations for different kinds of buyer. Product facts are checked on the web as it writes, and each one carries the source and the date it was checked.
Thin comparison posts list products and repeat their marketing. This one compares every product on the same criteria, says plainly who should not choose each one, and never invents test results or ratings. If you earn commissions, it adds a clear disclosure.
It is for affiliate publishers, SEO writers and software marketers who need a well-structured first draft. You still add the part only you have: hands-on experience with the products.
What makes a comparison post worth trusting
A comparison post earns trust by being honest and checkable. Readers want to know which option suits someone like them, and they can tell when a post just repeats vendor pages. Compare every product on the same criteria, show current prices with the date you checked them, name the trade-offs, and say who each option is wrong for. Google's guidance on writing reviews makes the same point: it asks for evidence of your own experience with the products, their benefits and drawbacks, and which options suit which uses.
Effective comparison posts follow a proven structure. Start with an introduction that addresses search intent and previews your methodology. Present a quick summary table comparing key features across products. Then review each product individually with consistent format: overview, key features, detailed pros and cons, ideal use cases, and pricing. Follow individual reviews with head-to-head comparisons for specific use cases. End with a clear recommendation section that guides different buyer types to appropriate choices. Include a FAQ section addressing common questions.
To evaluate comparison post quality, ask: Did I cover all major products buyers consider? Are my pros and cons specific and honest? Can readers actually make a decision from this content? Did I demonstrate hands-on knowledge or just regurgitate marketing copy? Would I trust this recommendation if I found it through Google? Great comparison posts get bookmarked, shared, and converted into purchases because they genuinely help. They earn affiliate revenue by being trustworthy resources, not by manipulating readers into clicks.
How it works
Name the comparison
The category, the audience, and any products you must include.
River researches
Each product's current pricing and features, checked on their own sites.
Get the article
A complete draft with a table, a section per product, and clear picks.
Add your experience
Fill the marked spots with what you saw using the products, then publish.
What you get
- A complete comparison article with quick picks, a table and a section per product
- Current pricing and features checked on the web, each with its source and date
- The same criteria applied to every product, so the comparison is fair
- Clear picks for different kinds of buyer, including who each product is wrong for
- A commission disclosure if you tell River you are an affiliate
- Marked spots where your own hands-on experience should go
Common questions
How does River choose which products to include?
It includes any products you name, then adds the ones buyers in your category most often compare, based on current search results and review sites, and says why each was included. If your audience actually considers different products, tell River and it will swap them. Five to eight products is usually enough to be useful without becoming a directory.
Will the pricing and features be accurate and current?
River checks pricing and features on each product's own site while writing, and records the source and date beside each one. Prices and plans change often, so check them again just before you publish and on a regular schedule after. Anything River could not confirm is marked rather than guessed.
Should I disclose that AI helped write this content?
Focus on disclosing affiliate relationships, not writing tools. FTC requires clear disclosure when you earn commissions from recommendations. Include a clear statement like 'We earn a commission if you make a purchase, at no additional cost to you' near your links. Using AI as a writing tool is like using spell check or grammar tools. What matters is that you verify accuracy, add personal insights, and genuinely help readers make good decisions. Don't publish AI content without reviewing and fact-checking it.
How do I add my affiliate links to the generated content?
River writes the article without live links. During your edit, add your affiliate links at the points where readers decide: the quick-pick summary, the comparison table, each product's section, and the final recommendations. Keep the commission disclosure near the first link so readers see it before they click.
Can I use this for any product category or just software?
Comparison posts work for any product category. Software (project management, email marketing, CRM), physical products (laptops, cameras, kitchen appliances), services (web hosting, online courses, insurance), or even local businesses (gyms, dentists, restaurants). The structure adapts to your category. Just specify your product type and target audience clearly. River adjusts comparison criteria and review focus based on whether you're comparing software features, physical product specs, service quality, or other relevant factors.
Built by
Chandler Supple
Co-founder & CEO, River
Chandler has spent the last six years working in AI, building tools for millions of users and Fortune 100 companies. In 2025, he co-founded River to build a new kind of operating system for AI agents.
Write a 'best X for Y' comparison post
Describe what you need, add any files you have, and your workspace opens with the work already underway.