Create your case for support
Describe your campaign goal and vision. Get a complete case statement showing why donors should invest.
Create your case for support
River's Case for Support Writer creates compelling campaign one-pagers for major fundraising initiatives. You provide your campaign name, goal, what funds will support, and why it matters. The AI generates a complete case statement including the problem or opportunity, your solution, campaign goals, expected impact, investment levels, and call to action. You get a professional one-pager ready to use in donor meetings, campaign materials, and board presentations.
Unlike basic fundraising templates, this tool writes persuasive case statements that answer the critical donor question: why should I invest significant resources in this campaign now? The AI structures arguments using proven fundraising logic: urgent need or exciting opportunity, your organization's unique position to address it, specific campaign goals and uses of funds, measurable impact donors will create, and invitation to partnership. Strong case statements make donors feel compelled to participate at significant levels. You get documents designed to inspire major gifts.
This tool is perfect for fundraising teams launching capital campaigns, endowment drives, major program expansions, or special initiatives requiring significant fundraising. Use it when preparing campaign materials, meeting with major donor prospects, or presenting to boards. It works best when you provide clear vision, specific funding uses, and compelling rationale for urgency. Capital and major campaigns require different fundraising approaches than annual funds. A strong case for support is foundational to campaign success.
What Makes Compelling Campaign Cases
Compelling cases for support answer five essential questions: What is the need or opportunity? Why is your organization the right one to address it? What specifically will donor investments fund? What measurable impact will result? Why should donors give now rather than later? Weak case statements focus on organizational needs ('we need a new building'). Strong case statements focus on community impact ('our community needs accessible services, and here is how we will deliver them'). Donors fund solutions to problems and opportunities for impact, not organizations wanting things.
Effective case statements balance aspiration with specificity. Inspire donors with bold vision of what becomes possible when the campaign succeeds. Ground that vision in concrete details: specific construction plans, exact program expansion numbers, realistic timelines, and measurable outcomes. Include emotional stories showing why this matters alongside data proving the need exists and your approach works. Donors need both head and heart engaged to make major gifts. Show them the dream and the detailed plan for achieving it.
To write powerful cases for support, start by articulating the opportunity cost: what is lost if this campaign does not happen? Create urgency through timing factors: matching opportunities, community readiness, strategic windows, or pressing needs. Demonstrate organizational readiness: you have planned thoroughly, secured lead gifts, tested the case with donors, and have capacity to execute. Include named giving opportunities at multiple levels. Show campaign progress and momentum if already underway. Make donors feel both the importance of this moment and confidence in your ability to deliver. Great case statements make donors excited to be part of something significant.
What You Get
Complete campaign case for support one-pager
Compelling statement of need or opportunity
Clear campaign goals and funding uses
Expected impact and measurable outcomes
Named giving levels and opportunities
Strong call to action for donor investment
Professional format for meetings and materials
How It Works
- 1Enter campaign detailsProvide campaign name, goal, what funds will support, why it matters, and expected impact
- 2AI writes case statementGet complete one-pager with compelling case for support in 3-5 minutes
- 3Design and refineAdd visuals, adjust for audience, create branded layout
- 4Use in campaignShare in donor meetings, campaign materials, board presentations, and proposals
Frequently Asked Questions
Is this the only fundraising material I need for a campaign?
No. A case for support is one essential piece. Complete campaigns also need: detailed campaign plan with timeline, prospect list and strategy, named giving opportunities, pledge forms, campaign brochure or video, website campaign page, board commitment, and lead gifts secured before public launch. The case statement articulates why the campaign matters and should guide all other materials. Think of it as the foundation document from which everything else flows.
Should I create this before or after talking to major donors?
Create a draft case before major conversations, then refine based on donor feedback. Test the case with 5-10 close supporters or board members before finalizing. Ask: Does this compel you to give? What questions remain unanswered? What concerns you? Their feedback shows where the case needs strengthening. Major campaigns involve months of case refinement based on donor input before public launch. Successful campaigns test and adjust the case thoroughly during the quiet phase.
How specific should funding uses be?
Very specific. Donors want to know exactly what their money will fund. For capital campaigns, include architectural plans, square footage, specific rooms or features, and construction timeline. For program campaigns, specify how many people served, exact services provided, staff hired, and measurable outcomes. Vague campaigns ('general support for our work') do not inspire major gifts. Specific, tangible projects with clear outcomes do. Break the total goal into specific funding components.
What if we have not finalized all campaign details yet?
Finalize key details before asking for major gifts. You need clear goal, specific uses of funds, realistic budget, timeline, and leadership in place. Donors will ask detailed questions. Uncertainty signals poor planning and reduces confidence. If still planning, use this tool to create a draft case that helps clarify your own thinking. Test with board and close supporters. Refine until crisp and compelling. Only then begin major solicitations.
Should giving levels be the same for all donors?
The case statement shows standard named giving levels (like $1M leadership gifts, $500K major gifts, $100K significant gifts, etc.). In actual solicitations, customize asks based on donor capacity. A prospect capable of $500K should not be asked for $100K. The case statement provides framework, but actual asks are personalized. Include in your case the types of naming opportunities available at each level (building naming, room naming, endowment naming, etc.) to help donors envision their investment.
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