Marketing & GrowthFree
Get conversion comments on your page copy
Paste a landing page, sales page or email and get comments pinned to each passage, explaining what makes a reader hesitate and how to fix it, without your copy being rewritten.
River reads your landing page, sales page or email and leaves comments in the margin, each one pinned to the sentence it is about. A comment names the problem, explains why it is likely to cost sign-ups or sales, and suggests a direction for the fix. Your copy stays exactly as you wrote it. You decide which comments to act on and make the edits in your own voice.
Most copy feedback either rewrites the whole page or stays too general to act on. Comments anchored to passages sit in between: specific enough to fix today, and respectful of the brand voice you have already built. Typical comments flag a headline that describes the product instead of the result, a claim with no proof near it, a button that says Submit, or a question a buyer will have that the page never answers.
This is for marketers, founders and freelancers who want a second pair of eyes before launch, or who have a live page that gets visits but few sign-ups. A longer page usually gets around forty comments; a short email gets fewer, because comments are never padded to hit a number. Use it on a complete draft, since unfinished copy draws comments about gaps you already know are there.
What makes copy convert
Copy that converts lowers hesitation and raises motivation at the same time. Hesitation comes from unclear value, missing information, unanswered risk and a lack of trust. Motivation comes from a clear result, believable proof and a reason to act now. Weak copy creates hesitation through vague claims and jargon, or simply never gives the reader a reason to take the next step. Useful feedback finds the specific sentences where each of those happens.
Proven conversion principles work across industries and products. Lead with benefits, not features (show outcomes, not capabilities). Use specific, provable claims instead of vague ones. Include social proof strategically (customer results, testimonials, usage stats). Reduce perceived risk (guarantees, trials, easy cancellation). Create appropriate urgency (without false scarcity). Make CTAs clear and friction-free (obvious next step, low commitment language). Address objections proactively (answer hesitations before they become abandonment). Structure content for scanners (bullets, subheads, short paragraphs). These principles underlie all conversion feedback. Every comment identifies where your copy could better apply these fundamentals.
To evaluate conversion optimization quality, implement suggestions systematically and measure results. Not every suggestion will improve your specific conversion rate because audiences vary. Test major changes with A/B testing when possible. Implement clear wins immediately (typos, broken logic, obvious friction). Test controversial changes (aggressive urgency, longer vs shorter copy). Track conversions before and after to verify improvements. Great conversion optimization provides specific, testable hypotheses about what's preventing conversions. It points to friction and motivation gaps with clear reasoning. Poor optimization makes vague suggestions or changes things that aren't actually preventing conversions. Let data guide which suggestions to prioritize.
How it works
Paste your copy
A landing page, sales page or email, plus who it is for if you like.
River reads it
Every passage is checked for clarity, proof, objections and the next step.
Get your comments
Comments pinned in the margin of your copy, with the top five changes listed first.
Ask follow-ups
Ask River to explain a comment, or to suggest headline options for one you agree with.
What you get
- Comments pinned to the exact sentence or button they concern
- Each comment explains the problem, why it costs conversions, and a direction for the fix
- Your copy left untouched, so your voice stays yours
- Up to about forty comments on a full page, fewer on shorter copy, never padded
- A short list of the five changes most worth making first
Common questions
Will you rewrite my copy or just add comments?
Only comments. We don't rewrite your copy because you know your brand voice, audience, and product better than AI. Comments show you exactly where conversions are being lost and why, with specific suggestions for what to change. You make the actual edits in your voice. This approach respects your expertise while providing professional conversion insights. You get to decide which suggestions fit your strategy and brand. Think of it as having a conversion consultant review your copy and leave detailed feedback, not a copywriter rewriting everything.
What if I disagree with some of the conversion suggestions?
That's expected and fine. Not every suggestion will apply to your specific audience or strategy. Review each comment critically. Some will be obvious wins (clear typos, broken logic, missing information). Others will be debatable (tone, urgency level, copy length). Implement what makes sense for your context. Test controversial changes when possible. The goal is providing comprehensive feedback so you can choose what to fix. You're the expert on your audience. Use comments as informed suggestions, not mandates.
Should I make every change at once?
No. Prioritize and implement systematically. Start with high-impact, low-effort changes (fixing vague headlines, adding missing social proof, improving CTA clarity). Then tackle structural issues (repositioning benefits, reorganizing flow). Test major changes separately when possible so you know what actually moved the needle. Implementing everything at once makes it impossible to know what worked. For live pages, consider A/B testing batches of related changes. For new pages, implement high-confidence suggestions before launch, then iterate based on data. Ten well-made changes beat forty rushed ones.
How do I know which comments to prioritize?
Focus on comments addressing: 1) Headline and value proposition clarity (highest impact), 2) Missing or weak social proof, 3) CTA friction and clarity, 4) Feature-benefit translation, 5) Vague claims needing specificity. These typically have the biggest conversion impact. Lower priority: minor wording tweaks, design suggestions you can't easily implement, stylistic preferences. Also prioritize based on your page's biggest weakness. If traffic bounces immediately, fix headline/opening. If people read but don't convert, fix CTAs and risk reduction. Let your analytics guide prioritization. Comments just show opportunities. You decide what matters most.
Will this work for any type of marketing copy?
Yes, but effectiveness varies by format. Landing pages and sales pages benefit most because they're designed specifically for conversion. Email campaigns, webinar registration pages, and product pages also benefit significantly. Blog posts and content marketing see less direct conversion impact because conversion isn't the primary goal. The comments focus on conversion optimization principles (clear value props, social proof, CTAs, friction reduction) that apply universally to persuasive copy. Adjust expectations based on your content type. Conversion-focused pages will get more actionable feedback than pure content pages.
Get conversion comments on your page copy
Describe what you need, add any files you have, and your workspace opens with the work already underway.