Add 40 conversion optimization comments
AI reviews your landing page or sales copy and adds specific comments highlighting conversion opportunities. No rewrites, just insights.
Add 40 conversion optimization comments
River's Conversion Comment Tool adds 40 targeted optimization suggestions to your marketing copy in one click. You paste your landing page, sales copy, or email, and the AI adds specific comments highlighting conversion opportunities, friction points, and optimization tactics. This tool doesn't rewrite your copy. It shows you exactly where and how to improve conversions yourself. Whether you're launching a new page, optimizing existing copy, or getting a second opinion on your messaging, this tool provides comprehensive conversion feedback instantly.
Unlike generic feedback or automated rewrites, we provide specific, actionable conversion comments based on proven CRO principles. The AI identifies weak or missing value propositions, points where friction reduces conversions, vague claims that need specificity or proof, CTAs that could be stronger or clearer, and places where benefits should replace features. You get professional-level conversion feedback without hiring a consultant, delivered in minutes as inline comments you can review and implement at your own pace.
This tool is perfect for every marketer optimizing conversion rates, growth teams testing new page variants, founders writing their first sales copy, or anyone who wants expert conversion feedback fast. If you know your copy could convert better but don't know specifically what to fix, this tool helps. Use it when you have a complete draft and want comprehensive conversion optimization guidance before launching or when existing pages underperform and you need to identify friction points systematically.
What Makes Conversion Optimization Work
Converting copy reduces friction and increases motivation simultaneously. The best conversion optimization identifies and removes barriers preventing purchase (price concerns, unclear value, missing information, trust issues) while strengthening reasons to buy now (clear benefits, social proof, urgency, risk reduction). Weak copy either creates friction through confusion and complexity or fails to provide compelling reasons to act. Great conversion optimization finds the specific friction points in your copy and the specific motivation gaps, then addresses both systematically. Small changes compound. Fixing headline clarity, adding specific proof, and improving CTA text can double conversion rates.
Proven conversion principles work across industries and products. Lead with benefits, not features (show outcomes, not capabilities). Use specificity over vague claims (37% improvement beats 'significant results'). Include social proof strategically (customer results, testimonials, usage stats). Reduce perceived risk (guarantees, trials, easy cancellation). Create appropriate urgency (without false scarcity). Make CTAs clear and friction-free (obvious next step, low commitment language). Address objections proactively (answer hesitations before they become abandonment). Structure content for scanners (bullets, subheads, short paragraphs). These principles underlie all conversion feedback. Every comment identifies where your copy could better apply these fundamentals.
To evaluate conversion optimization quality, implement suggestions systematically and measure results. Not every suggestion will improve your specific conversion rate because audiences vary. Test major changes with A/B testing when possible. Implement clear wins immediately (typos, broken logic, obvious friction). Test controversial changes (aggressive urgency, longer vs shorter copy). Track conversions before and after to verify improvements. Great conversion optimization provides specific, testable hypotheses about what's preventing conversions. It points to friction and motivation gaps with clear reasoning. Poor optimization makes vague suggestions or changes things that aren't actually preventing conversions. Let data guide which suggestions to prioritize.
What You Get
40 specific conversion optimization comments on your copy
Inline suggestions showing exactly what to improve and why
Focus on reducing friction and increasing motivation
No rewrites, just clear guidance you implement yourself
Comments based on proven CRO principles and best practices
How It Works
- 1Paste your copyCopy your landing page, sales page, or email content (200-3000 words)
- 2AI adds 40 commentsOur AI reviews your copy and adds targeted conversion optimization suggestions in 2-3 minutes
- 3Review feedbackRead through comments understanding where friction exists and motivation is weak
- 4Implement changesMake edits based on comments, prioritize high-impact suggestions, test results
Frequently Asked Questions
Will you rewrite my copy or just add comments?
Only comments. We don't rewrite your copy because you know your brand voice, audience, and product better than AI. Comments show you exactly where conversions are being lost and why, with specific suggestions for what to change. You make the actual edits in your voice. This approach respects your expertise while providing professional conversion insights. You get to decide which suggestions fit your strategy and brand. Think of it as having a conversion consultant review your copy and leave detailed feedback, not a copywriter rewriting everything.
What if I disagree with some of the conversion suggestions?
That's expected and fine. Not every suggestion will apply to your specific audience or strategy. Review each comment critically. Some will be obvious wins (clear typos, broken logic, missing information). Others will be debatable (tone, urgency level, copy length). Implement what makes sense for your context. Test controversial changes when possible. The goal is providing comprehensive feedback so you can choose what to fix. You're the expert on your audience. Use comments as informed suggestions, not mandates. Even implementing 50% of suggestions typically improves conversions significantly.
Should I implement all 40 suggestions at once?
No. Prioritize and implement systematically. Start with high-impact, low-effort changes (fixing vague headlines, adding missing social proof, improving CTA clarity). Then tackle structural issues (repositioning benefits, reorganizing flow). Test major changes separately when possible so you know what actually moved the needle. Implementing everything at once makes it impossible to know what worked. For live pages, consider A/B testing batches of related changes. For new pages, implement high-confidence suggestions before launch, then iterate based on data. Quality implementation of 10 key suggestions beats hasty implementation of all 40.
How do I know which comments to prioritize?
Focus on comments addressing: 1) Headline and value proposition clarity (highest impact), 2) Missing or weak social proof, 3) CTA friction and clarity, 4) Feature-benefit translation, 5) Vague claims needing specificity. These typically have the biggest conversion impact. Lower priority: minor wording tweaks, design suggestions you can't easily implement, stylistic preferences. Also prioritize based on your page's biggest weakness. If traffic bounces immediately, fix headline/opening. If people read but don't convert, fix CTAs and risk reduction. Let your analytics guide prioritization. Comments just show opportunities. You decide what matters most.
Will this work for any type of marketing copy?
Yes, but effectiveness varies by format. Landing pages and sales pages benefit most because they're designed specifically for conversion. Email campaigns, webinar registration pages, and product pages also benefit significantly. Blog posts and content marketing see less direct conversion impact because conversion isn't the primary goal. The comments focus on conversion optimization principles (clear value props, social proof, CTAs, friction reduction) that apply universally to persuasive copy. Adjust expectations based on your content type. Conversion-focused pages will get more actionable feedback than pure content pages.
What is River?
River is an AI-powered document editor that helps you write better, faster. With intelligent writing assistance, real-time collaboration, and powerful AI tools, River transforms how professionals create content.
AI-Powered Writing
Get intelligent suggestions and assistance as you write.
Professional Tools
Access specialized tools for any writing task.
Privacy-First
Your documents stay private and secure.
Ready to try Add 40 conversion optimization comments?
Start using this tool in 60 seconds. No credit card required.
Get Conversion Feedback →