Write your complete About Us page
AI creates a full About page with your company story, mission, values, and team introduction that connects with visitors.
Write your complete About Us page
River's About Us Page Writer creates complete About pages that tell your company story compellingly. You share your origin story, mission, and key details, and the AI writes a full page with engaging opening that hooks readers, origin story explaining why you exist, mission and values clearly stated, and team introduction if desired. Whether you're launching a new site, refreshing outdated copy, or creating your first About page, this tool transforms raw company info into narrative that builds connection and trust.
Unlike generic company bios, we create About pages optimized for connection and conversion. The AI leads with why before what (purpose before product), tells a story rather than listing facts, positions your mission as solving real problems, makes values concrete and believable, and maintains authentic voice throughout. You get About page content that makes visitors want to work with you, buy from you, or join your team because they understand and believe in what you're building.
This tool is perfect for brand storytellers crafting company narrative, founders writing their first About page, marketers refreshing outdated content, or anyone who knows their story but struggles to write it compellingly. If your About page is a boring list of facts or you don't have one at all, this tool helps. Use it when you have the basic story elements but need help structuring them into page content that actually engages visitors and builds trust.
What Makes About Pages Build Trust
Compelling About pages tell authentic stories that help visitors understand who you are and why you exist. The best About pages share the origin story (why you started), clearly state your mission (what you're trying to achieve), make values concrete through examples (not just buzzwords), introduce the humans behind the brand, and maintain authenticity throughout. Weak About pages either read like corporate press releases, list generic values everyone claims, or focus only on achievements without purpose. The goal is connection and trust, not impressive credentials. Visitors read About pages because they're considering doing business with you. Help them feel confident in that decision.
Effective About page structure follows a proven narrative arc. Open with your mission or a compelling hook that makes visitors care. Tell your origin story (what problem did you see? what motivated you to start?). Explain your approach or philosophy (how you're different). State your values clearly (what you stand for). Introduce your team or founder (the humans behind the work). Close with your vision (where you're headed) and invitation to connect. This structure takes visitors on a journey from understanding your why, through your how, to connection with who you are. Random fact lists miss the opportunity to build real connection.
What You Get
Complete About page with all key sections
Engaging origin story that explains why you exist
Clear mission and values presentation
Team introduction if desired
Authentic voice that builds trust and connection
How It Works
- 1Share your storyExplain why you started, your mission, values, and team background (50-300 words)
- 2AI writes full pageOur AI creates complete About page with story, mission, values, and team intro in 2-3 minutes
- 3Customize and refineAdd specific details, adjust tone, include team photos and names
- 4Publish and connectAdd to your website, link from footer and key pages, use to build trust
Frequently Asked Questions
Should my About page focus on company achievements or mission and values?
Mission and values with achievements as supporting proof. Visitors don't care about your awards as much as they care about whether you can solve their problem and whether they want to work with you. Lead with why you exist and what you stand for. Weave in achievements that prove you can deliver on your mission. Example: Instead of 'Winner of 5 industry awards,' write 'We're obsessed with helping small businesses compete with enterprise. That focus has earned recognition from [awards], but more importantly, it's helped 1,000+ customers grow revenue.' Achievements support mission, not replace it.
How much personal story should I include?
Enough to be relatable and authentic without being self-indulgent. Share why you started (the problem you experienced or witnessed) and what motivates you, but keep focus on how that relates to helping customers. One or two paragraphs of personal backstory works well. Too much personal detail makes it about you, not the value you provide. Too little makes you faceless and corporate. Balance sharing your story with connecting it to visitor benefit. The reader should understand who you are AND why they should care. Make it relevant to them.
Should I include team photos and bios?
Yes, especially for service businesses, B2B, or anywhere trust matters. Photos humanize your brand and make you feel real. Brief team bios (2-3 sentences each) help visitors understand who they'll work with. For small teams (under 10), include everyone. For larger teams, feature key people or leadership. For solopreneurs, definitely include your photo and bio. The exception: if you're building a product-focused brand where the team doesn't matter to customers (some SaaS, apps), you can skip team photos. But in most cases, showing the humans behind the brand builds trust that improves conversions.
How long should an About page be?
500-800 words is ideal for most About pages. That's enough to tell your story, share mission and values, and introduce your team without overwhelming visitors. Some companies need longer pages (1,000-1,500 words) if complex origin story or large team. Simpler businesses can work with 300-500 words. The key is keeping it engaging throughout. Long and boring is worse than short and compelling. Test your About page by reading it out loud. If you get bored, visitors will too. Every paragraph should either build connection or provide useful context. Cut anything that doesn't serve one of those purposes.
What if my company story isn't interesting or dramatic?
Every company has a reason for existing. Focus on the problem you saw and why you care about solving it. You don't need a dramatic founding story. Authenticity matters more than drama. Example: 'I spent 10 years in accounting watching small businesses struggle with X. I knew there had to be a better way. So I built Y to make X simpler.' That's not dramatic, but it's relatable and establishes credibility and care. Focus on why the problem matters and how you're uniquely positioned to solve it. Honest, purpose-driven stories build more trust than manufactured drama.
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