Planning & Strategy
Turn goals into a content calendar and campaign briefs, map out the week or the quarter, and decide what to ship and when.
River is an AI assistant that works alongside you on every part of marketing, from planning to publishing. Tackle it together and get more done in a day than you used to in a week.
Plan, research, write, design, and ship. River jumps in wherever you need a hand, takes the first pass or works through it with you, and keeps the whole thing moving.
Turn goals into a content calendar and campaign briefs, map out the week or the quarter, and decide what to ship and when.
Dig into your topic, audience, and competitors, pull real data, and come back with angles and outlines worth writing.
Draft posts, articles, emails, and scripts together, tighten every line, and fact-check the claims before anything ships.
Bring ideas to life with on-brand images, graphics, and matching copy, sized and ready for wherever they need to run.
Schedule and post across social, email, and your blog, and keep the whole calendar going out on time, everywhere at once.
Connect your analytics, track how each post and campaign performs, and turn the numbers into takeaways you can act on.
A sampling of what one marketer can run in River, from strategy to reporting. Real tools, live integrations, agentic workflows, and computer use, all in one place.
Research competitors with web research (messaging, pricing, launches, job posts) and build a positioning brief.
Define an ICP and audience map from your product and current customers in a strategy doc.
Use computer use to capture a competitor's landing pages and ad copy and save them to River for a teardown.
Mine Reddit and X with web research to find the exact language your buyers use.
Build a campaign brief with goal, ICP, hook, channels, and success metrics before a single asset is made.
Track competitor pricing and product changes over time in a River sheet.
Run a messaging-gap analysis against named competitors and surface angles they are not owning.
Turn a customer interview into an ICP insight doc and a pull-quote bank.
Write a full, publish-ready blog post in your brand voice, fact-checked against sources.
Turn one blog post into a repurposing pack (LinkedIn, X, email, pull quotes) saved to Google Drive.
Generate on-brand images and graphics with Image Studio, sized per channel.
Draft a launch announcement thread and a founder LinkedIn post from one update.
Write landing page copy (headline variants, benefits, FAQ, CTA) and save it as a Google Doc for the web team.
Build a case study from a customer interview, with results placeholders until numbers are confirmed.
Assemble a weekly newsletter from this week's industry news (web research) plus your own content.
Draft video scripts and short-form captions from a long-form piece.
Keep a content calendar sheet current: titles, persona, funnel stage, status, and publish dates.
Repurpose a webinar recording into a recap post, a clip script, and a follow-up email.
Pull a weekly Search Console digest: top queries, ranking movers, and pages where CTR dropped.
Build an SEO content brief for a target keyword with the questions to answer and entities to cover.
Audit a page's copy against search intent and suggest on-page improvements.
Find rising keywords in Search Console you are not yet targeting.
Combine Search Console and Google Analytics into one read on what content actually drives conversions.
Use computer use to check live SERP results for a keyword and summarize who ranks and why.
Generate meta titles and descriptions for a batch of pages in a sheet.
Build a target account list for ABM with Apollo and the right contacts at each company.
Write a five-email cold sequence and build it live in Instantly, paused and ready for leads.
Research a new inbound lead with web research and draft a first-touch Gmail draft.
Build a full webinar lifecycle: seven emails as Gmail drafts plus reminder tasks.
Write a stage-matched nurture sequence tied to the trigger that enrolled the lead.
Draft a re-engagement campaign for cold subscribers and build it in Instantly.
Save one-off launch emails as Gmail drafts for review before sending.
Track Instantly campaign performance and surface what to change next.
Build a lead-magnet outline (guide, checklist, template) and the promo copy around it.
Write the promo email and social posts for a new piece of gated content.
Plan a week of posts across X and LinkedIn and draft them in batches.
Find live Reddit and X threads where your buyers are asking questions and draft helpful replies.
Use computer use to pull engagement on your recent posts and summarize what landed.
Draft replies and community engagement in your brand voice for approval.
Turn a product update into a thread, a carousel outline, and a short post.
Monitor brand and competitor mentions with web research and flag what needs a response.
Build a marketing dashboard: pipeline sourced, MQLs, email rates, and top content.
Run a weekly traffic readout from Google Analytics with takeaways, not just numbers.
Track campaign performance against an OKR sheet, monthly actuals versus quarterly targets.
Generate an end-of-month marketing report with wins, misses, and next bets.
Pull the top-performing content of the month and recommend what to double down on.
Run a Monday SEO-and-traffic digest automatically and post the top three actions.
Set a competitor-monitoring agent that watches named rivals and reports weekly.
Auto-research inbound leads and draft a first-touch email the moment they arrive.
Run an end-to-end campaign play: brief, calendar, assets, landing page, and launch emails.
River comes with tools to research, write, and design built in, and connects to the apps you already market on. Point it at any of them and it works across your whole stack with you.
See how much one person can get done. Get your Marketing Space free in a click, or book a quick demo and we will set it up with you.